Every company is investing in content, but very few are maximizing their investment by developing content that their audiences genuinely enjoy. Can you confidently claim that your content resonates with your audience? Or are you merely creating the content you selfishly want to publish? Let’s take a closer look at this issue and how you can develop customer-centric content.
While B2C organizations were forced to adapt to the changing face of the marketplace years ago, now a healthy percentage of B2B buyers are actually millennials. As a B2B marketer, do you know how to effectively market to millennial buyers and their distinct preferences?
Google’s mission is to organize the world’s information and make it universally accessible and useful. It means that a search algorithm is intended to help users get the best possible search experience. That is why bots that are machines learn to understand humans. Continue Reading >>
One of the most difficult challenges faced by companies of all sizes is how to cut marketing costs without hurting the brand. It can be a tricky task to shave marketing expenses when you also feel a need for revenue to bring more awareness and customers to your business.
There are 3 major types of landing pages and each serves its own goals.
Let’s imagine you own a huge supermarket. First you can segment this into departments, i.e. canned goods, boxed goods, produce, home supply department etc. This is a must because, when people visit a supermarket, they go straightway to a specific department because they have specific shopping needs. This is how your website should be built. Your home page is a showcase of your site and the landing pages that describe your product features and solutions are specific departments which attract targeted traffic that is generated from specific search queries. If a visitor’s search intent has a transactional character (she wants to buy a specific item over the Internet), you wouldn’t want to send a visitor to your cluttered home page but, instead, you would send her to a product description page with pricing and a clear call-to-action in order to get more conversions. Continue Reading >>