7 Ways to Save on Your Marketing Budget in the New Year

marketing-budget

One of the most difficult challenges faced by companies of all sizes is how to cut marketing costs without hurting the brand. It can be a tricky task to shave marketing expenses when you also feel a need for revenue to bring more awareness and customers to your business.

But small businesses and startups often find themselves facing experiencing difficulty in obtaining financing. Sometimes cutting costs appears the only logical way to go.
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6 Actionable Steps to Build a Top-Selling Landing Page

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There are 3 major types of landing pages and each serves its own goals.

Let’s imagine you own a huge supermarket. First you can segment this into departments, i.e. canned goods, boxed goods, produce, home supply department etc. This is a must because, when people visit a supermarket, they go straightway to a specific department because they have specific shopping needs.  This is how your website should be built. Your home page is a showcase of your site and the landing pages that describe your product features and solutions are specific departments which attract targeted traffic that is generated from specific search queries. If a visitor’s search intent has a transactional character (she wants to buy a specific item over the Internet), you wouldn’t want to send a visitor to your cluttered home page but, instead, you would send her to a product description page with pricing and a clear call-to-action in order to get more conversions.
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How to Save Yourself from Sneaky Google Critters

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It took years for Google to adopt and successfully release their critters on the world, which now devotedly guard the Internet search domain from mortal transgressors. Each of the Google animals live in their own area of the search world with specific rules and laws. You can tame these beasts if you are fully dedicated to what you do, like Martin Lacey with his head in a lion’s mouth, or Roy Horn being grabbed by the throat by a tiger or Daenerys Targaryen, the mother of dragons, who raised three dragons (don’t tell us you don’t watch that series).
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Pareto Rule in SEO: What 20% of Your Inputs Bring 80% of Outputs

20-80-pareto-principle-in-seo

Have you heard about the Pareto Rule? This principle was named after Italian economist Vilfredo Pareto, who analyzed the Italian land market and found that 80% of Italy’s land was owned by 20% of the population. Eventually people started to apply the Pareto principle to other spheres of life, including business, technology, culture, education, management etc. The rule helps in balancing your business inputs-outputs in the most effective way: set business priorities, find the 20% of the most profitable segments of your business, what your business is good at and minify your spends on the aspects which take a lot of your time and resources and bring less profits.
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2 Passive Ways to Generate Five-Star SEO Leads Using Web CEO

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The trends in SEO shift like a clock. Several years ago, internet companies worked hard to generate traffic. Today, high traffic is not a long-run objective and it doesn’t always bring you high ROI. With a new generation of big data players the stakes are high in SEO industry. SEO gurus and internet marketers spread themselves out to build a strong online presence and create an effective conversion funnel. Lead generation is the critical point in any conversion funnel, the liaison between traffic generation and customer acquisition.
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