How to Save Yourself from Sneaky Google Critters

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It took years for Google to adopt and successfully release their critters on the world, which now devotedly guard the Internet search domain from mortal transgressors. Each of the Google animals live in their own area of the search world with specific rules and laws. You can tame these beasts if you are fully dedicated to what you do, like Martin Lacey with his head in a lion’s mouth, or Roy Horn being grabbed by the throat by a tiger or Daenerys Targaryen, the mother of dragons, who raised three dragons (don’t tell us you don’t watch that series).
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Pareto Rule in SEO: What 20% of Your Inputs Bring 80% of Outputs

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Have you heard about the Pareto Rule? This principle was named after Italian economist Vilfredo Pareto, who analyzed the Italian land market and found that 80% of Italy’s land was owned by 20% of the population. Eventually people started to apply the Pareto principle to other spheres of life, including business, technology, culture, education, management etc. The rule helps in balancing your business inputs-outputs in the most effective way: set business priorities, find the 20% of the most profitable segments of your business, what your business is good at and minify your spends on the aspects which take a lot of your time and resources and bring less profits.
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2 Passive Ways to Generate Five-Star SEO Leads Using Web CEO

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The trends in SEO shift like a clock. Several years ago, internet companies worked hard to generate traffic. Today, high traffic is not a long-run objective and it doesn’t always bring you high ROI. With a new generation of big data players the stakes are high in SEO industry. SEO gurus and internet marketers spread themselves out to build a strong online presence and create an effective conversion funnel. Lead generation is the critical point in any conversion funnel, the liaison between traffic generation and customer acquisition.
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7 Freelancers Every SEO Campaign Should Use

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The beauty of SEO campaigns is that they can be run from anywhere. You don’t need a huge office space to house all your employees.

You can outsource the bulk of the work to freelancers. If you’re in the market for an excellent SEO campaign, there are seven types of freelancers that can support your effort.

  1. Writers

Content marketing is a major piece of an SEO campaign, and unless you have endless time on your hands and plenty of talent, it’s just not possible without freelance writers. They pose several advantages that an in-house writer cannot, such as reduced overhead, since freelance writers are generally paid on commission or by the hour rather than on salary with benefits.
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How to Keep Your Backlink Profile Ever Clean

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With the weather getting hotter, Google has been aggressively rolling out update after update. It all started with the Google Mobile-Friendly Update aka Mobilegeddon. Then it was followed by speculations about an additional Google Mobile Search Update dubbed Platypus and confirmations of a ‘Phantom 2 Update’. The latter update was first noticed on 4/29 and has been confirmed to be non Panda, Penguin or Mobile Algo related. It targets the overall quality of search results. Google Phantom 2 seems pretty similar to the Google Phantom Algo tweak rolled out in early May, 2013. Not long after that, Google Penguin 2.0 hit websites. This means we should be on the lookout for the next big Penguin update. Some experts have already confirmed information about an upcoming link spam penalizing algo update.
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