Do you have superpowers? If you want to be a powerful SEO master, you need them. The good news is that, to get SEO superpowers, you don’t have to be born on Krypton or get bitten by a radioactive spider (not that there’s anything wrong with that). No, in this case you must only apply yourself and equip yourself with knowledge and tools in order to beat your competitors. Let’s talk about three SEO superpowers you should develop inside yourself:
It’s been a week since the Google Mobile-Friendly Algorithm Update rolled out. It is a long-running update and it continues to affect websites that are compliant or non-compliant with the Google mobile search guidelines. Most webmasters claim the update seems to be insignificant and only a few major websites like Reddit suffered from being hit by Google Mobilegeddon. However the list of losers and winners is not final. Google reports that the update may take weeks to roll out. Continue Reading >>
What is the biggest challenge for today’s website owners and digital marketers? It is to keep your target visitors as long as possible on your site and direct them softly to the end point of the conversion funnel that is a call-to-action. To evaluate the rate of visitor engagement you can use the Google Analytics Behavior insights such as the Bounce Rate and Average Time on Page. The higher the bounce rate and the lower the average time on page, the lower the conversion rate is. What is the best SEO technique you can use to improve the score for these SEO variables and make people dive deeper into your website? –Highlighted hyperlinks in the body of pages can bring a reader to other important pages where he can find additional relevant info, then sign up for your service, buy your product, subscribe for a newsletter or leave his contact details. In SEO we call all this internal links map or structure.
No matter what type of business you operate, you know the importance of search engine optimization (SEO) and local SEO (LSEO). However, the vast majority of businesses in the US (and SEO agencies) focus on optimizing for Google. It makes sense since Google is the most popular search engine in the country, and chances are all other search engines require similar best practices with your SEO. However, there’s a “new” (to SEO) kid on the block that should be considered in 2015. With more than 182 million active users and 10 million “Prime” members, Amazon deserves some major attention. Continue Reading >>
Done properly, guest blogging can still be a great way to grow your brand awareness, increase organic traffic and reach more potential prospects. In the recent past, in the times of Matt Cutts, guest blogging was considered a spammy link building technique. But it is not spammy if you build your online authority by providing high quality non-duplicated content that educates or helps in some way. One of the benefits of guest blogging is that when you publish your content on trusted third-party sites, your guest posts are more likely to appear on the first page of Google search. Continue Reading >>