6 SEO Tips to Improve Your Internal Links Structure and Tie Visitors to Nearly Every Page of Your Site

What is the biggest challenge for today’s website owners and digital marketers? It is to keep your target visitors as long as possible on your site and direct them softly to the end point of the conversion funnel that is a call-to-action. To evaluate the rate of visitor engagement you can use the Google Analytics Behavior insights such as the Bounce Rate and Average Time on Page. The higher the bounce rate and the lower the average time on page, the lower the conversion rate is. What is the best SEO technique you can use to improve the score for these SEO variables and make people dive deeper into your website? –Highlighted hyperlinks in the body of pages can bring a reader to other important pages where he can find additional relevant info, then sign up for your service, buy your product, subscribe for a newsletter or leave his contact details. In SEO we call all this internal links map or structure.

Continue Reading >>

3 Reasons to Optimize for Amazon in 2015

amazon-optimization

No matter what type of business you operate, you know the importance of search engine optimization (SEO) and local SEO (LSEO). However, the vast majority of businesses in the US (and SEO agencies) focus on optimizing for Google. It makes sense since Google is the most popular search engine in the country, and chances are all other search engines require similar best practices with your SEO. However, there’s a “new” (to SEO) kid on the block that should be considered in 2015. With more than 182 million active users and 10 million “Prime” members, Amazon deserves some major attention.
Continue Reading >>

How To Do SERP Tracking For Your Guest Blogging Campaigns With Web CEO

benefits-of-guest-blogging

Done properly, guest blogging can still be a great way to grow your brand awareness, increase organic traffic and reach more potential prospects. In the recent past, in the times of Matt Cutts, guest blogging was considered a spammy link building technique. But it is not spammy if you build your online authority by providing high quality non-duplicated content that educates or helps in some way. One of the benefits of guest blogging is that when you publish your content on trusted third-party sites, your guest posts are more likely to appear on the first page of Google search.
Continue Reading >>

5 Ways Mobile Readiness Impacts SEO

What does search engine optimization (SEO) and mobile readiness have in common? A lot more than you think. In 2014, mobile readiness officially arrived, which means that most people now do their research on smartphones before making a buying decision (regardless of where that final purchase is made), and there are more people using mobile devices compared to desktops. Of course, it was also a year of Panda and Penguin updates.

mobile-optimization
Continue Reading >>

5 Must-Have Keywords to Increase Organic Conversions

Marketers tend to be obsessed with high rankings but the final goal of good content marketing is traffic.  Targeted traffic shows up at your door when you’ve optimized your site for the right SEO keywords. What helps you to find the right keywords? Detailed keyword research is crucial. Then, instead of being obsessed with high rankings for your targeted keywords, think of the conversion rate for each of them and optimize for that. It is conversion that helps you to pay the bills.
Continue Reading >>