3 Examples of Negative SEO and How to Defend Yourself

negative-seo

Negative SEO can be a lot of things—and it’s more than just black hat tricks. In fact, you might be the victim of negative SEO attacks and not even know it if someone has launched a campaign against you and your site. The good news is that it’s very risky to undertake a negative SEO campaign, so most people won’t take that gamble. However, if you are a target, then that means whoever’s behind it has some serious beef with you. Negative SEO encompasses just about anything that’s “illegal” in terms of SEO best practices. Since Google is the largest search engine, it’s often used as the basis for what’s “good” SEO and what’s not allowed. For example, using duplicate content (such as buying multiple similar domains, then copying and pasting the information) is a huge SEO no-go and, while this is technically considered to be negative SEO, it often happens as an oversight and not intentional.
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Is Rank Checking Useless For Today’s SEO?

rank checking useless

Recently, I came across an article about the supposed obsolescence of rank tracking tools. This caused me to think about the latest issues with rank checking. It is true that Google is getting more and more personalized and returns only the most relevant results based on specific algorithmic variables:

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Links That Aren’t Links

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Google keeps on sharpening its guidelines by adding new signals to its ranking algorithms. For the past ten years links were used as the main element of the Google ranking system and this was like a gold mine for link hunters. Google was not as smart at link scheme detection as it is today. Those were the Dark Ages in the web world. The black hat SEOs flooded the web with spam links generated by link exchanges, link farms, direct link buys, blog commenting and low quality guest posting etc.
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5 At-Hand Data Sources for Informative Visual Content

Earlier in the previous post we talked about essential sources to mine hot trending topics which are the most engaging and sharable for your audience. Today, we would like to share with you some thoughts on the places you can take ideas and data for your visuals from, in order to give them a ripple effect as they spread via social media. It’s true that more than 50% of people are visual learners. IMHO, Numbers by themselves can be really frustrating, but if you implement them into structured infographics, it all sinks in better. That is why creative infographics and charts are so popular. Everybody creates them and you should as well. The question is where to source accurate and catchy data and turn that into trending linkbait?

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3 Best Sources to Mine Topics Your Audience Will Love

When you blog regularly, you see blog post ideas everywhere. Your morning coffee or a walk may inspire you; you can read some interesting facts or notice your ranking changes so you can suggest that a new Google update happened. Finally you can read an interesting post and share your thoughts on the topic.

banksy

However, the times of writing content for the sake of content have gone. Now the content should engage, should attract attention and earn natural links. Web Analytics is here to help you separate the wheat from the chaff.
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