[New Guide] 15 Stratagems to Boost Your CTR in Google

How to boost your CTR in Google.

When your site appears in Google for any search query, it’s called an impression. Then what is click-through rate (or CTR)? It’s the number of clicks on your search results divided by the number of impressions, and then multiplied by 100%. Or much shorter and prettier as a math formula:

CTR = Clicks/Impressions * 100%

Organic CTR is extremely important. Not only does it represent your site’s popularity with the users and the quality of your search snippets’ optimization, but Google also uses it to determine your ranking positions. If your CTR is high, Google moves you up in rankings. If users don’t give you clicks, you’ll be pushed down even from the #1 position as Google will realize your site isn’t relevant to them. That’s why you want your click-through rates to be reasonably high at all times.
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How to Optimize Old Blog Posts for Better SEO & Traffic

find out easy tips and tricks for your old blog posts optimization

Why do people optimize their old stuff if there is a great list of topics they can cover and write about?

There are actually several reasons for this.

We can name the first reason the “historical wave”. Trends come and go, get lost in history and appear to be in fashion every day, if not hour. There is nothing to be surprised about if topics you wrote about several months/years ago seem to be trending right now. Different times call for different trends, but it’s always vitally important to have an edge on them in any possible way.
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Safe Link Building: How to Find and Remove Bad Backlinks

How to find, remove and disavow bad backlinks

What is the most powerful ranking factor in SEO? That would be backlinks. Everybody knows: if you want to rank high, you will have to build links to your own site from other sites. Problem is, not all backlinks are equally good at helping you rank higher.

In terms of quality, backlinks can be categorized as such:

  • Really great: these come from websites that are an authority in the niche they represent and boast a strong reputation.
  • Good: these backlinks are from websites that can’t really be called an authority, but still have high-quality content, and their overall quality is high, too.
  • Potentially dangerous: backlinks from sites you’d rather not visit at all (such as low-quality or obviously harmful) or sites whose specialty is way too different from yours.

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9 Reasons You ABSOLUTELY Have to Build Nofollow Links for SEO

Link Building: 9 Reasons to Build Nofollow Links for SEO

Do you grimace when you see “SEO” and “nofollow” used in the same sentence? If you know what nofollow links are, you might think they are utterly useless in SEO. You might even hate them enough to avoid them completely and never use them yourself, not even to share somebody else’s content with others.

But that is wrong!

Are nofollow backlinks really bad? Yes and no! The answer would vary depending on who you ask. Certainly, they do have their own undesirable traits… but it would be unfair and unwise to ignore the good ones.
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WordPress SEO Tutorial: How to Optimize WordPress Sites

Wordpress seo tutorial

If you are making your own website for the first time, you are probably using the WordPress platform. Even if it’s your second or tenth website, this platform is still likely to be your choice. WordPress powers 27% of the Internet. Its recipe for popularity: easy, quick and painless website construction!

If only competing against a quarter of the Internet (and then some) was just as easy, right?
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