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Website Audit

Get an in-depth website SEO analysis and tech audit on the fly. Make your website search engine friendly and get higher rankings on SERPs.

What You Get with the WebCEO SEO Analyzer Tool:

Landing Pages Overview

Look over your site page analysis report to uncover SEO opportunities:

  • See an SEO score for each landing page and the number of SEO issues found
  • Google mobile friendliness and page speed score
  • An average ranking position per page on Google for your selected keywords
  • The volume of visitor traffic this page has brought you within the last 30 days, and more

Tip: Start with the low hanging fruit: select landing pages with the highest average position on Google and fix all the SEO issues found by the WebCEO's SEO analyzer tool. Get better rankings

SEO Analysis tool Landing Pages Overview screenshot

On-Page SEO Check of Each Landing Page

Get a detailed SEO audit report for each landing page you're optimizing:

  • Learn about all the critical SEO issues found on your page
  • Dive deeper: get a detailed description of each SEO issue and comprehensive easy-to-follow "How to Fix" instructions
  • Check each landing page for mobile friendliness, valid URL structure, schema markup, open graph markup, broken links, keyword presence in all critical parts of the page, page size, page speed and more
SEO Analysis tool On-Site Issues screenshot

Analyze Your Website Now

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Make Your Site Search Engine Friendly:

  • Check if your titles and description tags exist with appropriate keywords on all site pages. Be sure they are of sufficient length (to avoid truncation in the search results) and unique (no duplicate content issues)
  • The h1 tag usage is correct
  • Images have alt tags
  • Page URLs do not contain invalid characters
  • The robots.txt file and XML sitemap are in situ, etc.

Tip: All analyzed website pages are collected in the Site Structure report.

SEO Analysis tool On-Site Issues screenshot

Check if Your Website Has Technical Issues

Conduct an in-depth website audit with WebCEO – analyze all your website’s pages and get a detailed SEO report regarding technical issues that can damage your website rank performance on SERPs:

  • Page Not Found issues
  • Broken image links
  • Server issues
  • Page access issues
  • Broken anchors
  • Broken JavaScript Files
  • Broken CSS Files
  • Broken links in CSS styles
  • Mixed Content
Detect and Remove Technical Issues with the WebCEO Technical Audit Tool

Page Speed Test

Check your page load speed to be sure that it loads fast and the page speed score is high.

Page speed is important for the user experience and it's one of the ranking factors for the Google Search index:

  • Detect the issues that make your page load time last longer.
  • Get actionable instructions on how to fix each issue and increase page speed.
  • Take a look at the desktop page speed optimization score trend over time.
SEO Analysis tool Page Speed screenshot

Mobile Optimization

  • Check if your pages are mobile-friendly.
  • Test page speed on mobile devices.
  • Detect mobile SEO issues that may influence your landing page rankings in mobile search; get recommendations on how to fix them.

Tip: Once you are done with mobile SEO, be sure to track your mobile rankings with WebCEO's Rank Tracking > My Site Rankings tool.

SEO Analysis tool Mobile Optimization screenshot

Top Pages from Search Console

  • Get insights from the popular pages report based on Google search console data.
  • Detect exactly what pages act as landing pages (those that receive the biggest number of clicks, impressions etc.).
  • Analyze if the most visited pages are the landing pages you've optimized, or whether traffic goes to less important pages. The data analysis will help you refine your landing page optimization strategy and your site structure in order to increase traffic to your target pages.
SEO Analysis tool Popular Pages screenshot

Detect All of SEO & Technical Issues and Properly Fix Them

How to Audit a Website with WebCEO

Enjoy First-Class Scanning Functionality

Choose What to Scan

With a broad selection of issue types to scan for, you can customize the process up to fit your needs, i.e. to scan:

  • the whole website or specific pages
  • pages and folders disallowed by the robots.txt
  • pages and links with Nofollow attribute
  • pages with errors only

You can always exclude some points from the default list:

  • subfolders
  • subdomains
  • pages and links with Nofollow attribute

To identify what on-site SEO issues you have, we will analyze:
meta tags, ALT attributes, images, URL structure and optimization, sitemap, blocked pages, redirects and so on.

You can set your own optimal length for title and description lengths before an analysis based on your experience and standards.

Choose How to Scan

Inside the settings of the WebCEO Site Audit and Landing Page SEO Tools you can decide on how fast or powerful your audit will be:
set the scan depth and speed depending on the capacity of your server.

Get To-the-Point Tips on Solving Your Issues

WebCEO provides you with a detailed report on your site issues

Easy and short instructions will help you spruce up your technical performance. You will get information not only about issues but also their exact location on your website with a link to your page source code.

Monitor Trends Over Time Concerning Specific Issues

Repetition of specific technical issues is not a rare scenario as some of them don’t depend on you.

If you know which type of issue damages your performance most often, you will know where to expect trouble and develop a strict order of action to solve everything in a matter of seconds.


to Fix Your Site's SEO Issues

No credit card required

Visualize Your SEO Progress

The SEO Analysis widgets (charts in the Tool Summary) provide some of the most important metrics from the Landing Page SEO Analysis Tool reports:

  • Top 5 Best Optimized Landing Pages
  • 5 Worst Optimized Landing Pages
  • Landing Pages Issues over Time
  • 5 Worst Pages by Mobile Speed Score
  • Top 5 Pages by Mobile Speed Score
  • 5 Worst Pages by Desktop Page Speed Score
  • Top 5 Pages by Desktop Speed Score
  • Landing Pages by Page Optimization
  • Page Speed Insights
  • and more.
SEO Analysis tool Summary Widgets screenshot

Get Notified About Any Technical and On-Site Issues on Your Website

Notifications depend on the timing of your scheduled scans. Right after an automated scanning session, you will get an email alert if any issues were found.

Configure Email Alerts to Be Instantly Notified About Issues with Your Website Performance

Professional-Looking White-Label SEO Reports

Our reports are designed to satisfy each category of our customers: freelancers, website owners, SEO agencies and corporations.

If you want to impress your clients, boss or colleagues with professionally built and decorated reports, you will be able to use the report branding function and add your corporate colors, logo and name.

You will be able to download a PDF version of a report, a CSV file, or share a link to a PDF.

Check Your Website for Issues Now!

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Site Audit FAQ


SEO analysis is the process of scrupulous inspecting a website to detect weak spots that should be fixed to make the website better optimized for search engines like Google. Simply put, SEO analysis is a must for your website to rank higher and drive traffic.

SEO analysis helps you dig out duplicate content, page speed, page size, identify issues with inbound links to the website, URL structure, headings, meta tags, keywords, images alt texts and more.


SEO analysis helps you determine what you should do to improve your website visibility to popular search engines like Google and to get ranked higher. You should run SEO audits before making any changes to your website.


SEO tools are either online or desktop pieces of software that help automating different processes when you’re optimizing your website for search engines. SEO tools can be used for many different tasks: they provide information on backlinks, keywords, rankings and traffic, as well as insights into your online competitors’ SEO strategies.

SEO tools are effective to help you find insights, analyze and improve your website SEO.


If you want to check the SEO score for your or your competitor's website, go to WebCEO SEO Analysis tool. The ‘On-Site Issues Overview’ shows the optimization score for your site and other important SEO factors at a glance. Home page, landing pages and on-site issues are taken into consideration, when counting the optimization score.


To do an SEO audit means to check your website in detail following each step on your audit list, and to find any issues that need to be fixed or improved to enhance each website page's search engine performance.

  1. Check your site visibility on Google and other search engines
    Check your website global and local rankings (organic, featured snippets, People Also Ask, Ads, News, Places, Images, etc.) with the Rank Tracking tool.
  2. Analyze your website pages’ URLs, important meta tags, headings, content
    The URLs, titles, descriptions, images alt tags and headings of your website should contain the keywords you target. Run the On-page Issues report and check for the keywords that you’ve used in these critical elements of your website. Also, make the titles look enticing so that users want to click on them.
  3. Run a technical audit for your website
    Fix broken links before your site visitors strike them. The Site Audit tool keeps a sharp look at any crawlability issue that may wreck the usability of your site.
  4. Audit your website Backlink Profile, check if your website has toxic links and remove them.
    Check your site for broken links as they may cause a very bad user experience for your website visitors. Perform a complete comprehensive backlinks audit of your website. Spy on your competitors backlink strategies with WebCEO.
  5. Optimize your internal links structure
    Internal linking on your website helps users easily find different pages on your site.and can help improve your search engine rankings. Check if your site structure is good with the WebCEO Internal Links tool.

What is a website technical SEO audit?

A technical audit of your website is a must-have procedure that helps detect any technical issues on your site, such as pages not found, broken JavaScript files, broken images, server issues, page access issues, and so on.

The importance of identifying such problems is huge, as these affect your rank performance on SERPs: some of these problems are officially considered by Google to be ranking factors on which the search engine decides what position your website is worthy of.

How can I solve technical issues on my website using WebCEO?

WebCEO will easily detect any issues on your website. After the scanning session, WebCEO will build a list of problems that exist on your website and you will get instructions on how to solve them. Each point on the list will contain a link to the very pages where a problem was discovered as well as the position of an issue in your page source code.

The WebCEO Site Audit Tool doesn’t fix your issues. Instead it will give you cogent advice on how to efficiently solve them and avoid them in the future.

What is a website SEO score and how to check it?

If you want to check the SEO score for your or your competitor's website, go to WebCEO SEO Analysis tool. The ‘On-Site Issues Overview’ shows the optimization score for your site and other important SEO factors at a glance. Home page, landing pages and on-site issues are taken into consideration, when counting the optimization score.

How often should I check my website for technical issues?

It depends. The more pages and links pointing to a website you have, the more carefully you should monitor for technical issues. Therefore, the frequency of scans may increase.

The best way to find out how often you should check your website is to start with weekly scans and analyze the quantity of issues you see with each new scan. If it is gradually decreasing - which will be seen on the Trend Over Time chart - you can revise your scan schedule.