Another Google update has come in – the February 2023 Product Reviews Update. It aims to improve the search experience by providing more accurate and reliable information for users who are looking for product reviews.

With this update, Google Search’s product reviews system will be more refined and sophisticated, making it easier for users to find high-quality reviews of products they are interested in.

What is The Google February 2023 Product Reviews Update?

The Google February 2023 Product Reviews Update is a search algorithm update that aims to improve the quality of product reviews that appear in Google Search results. It focuses on surfacing high-quality product reviews that give users the information they need to make informed purchasing decisions.

The update will also penalize websites that provide bad or spammy product reviews, which decreases the quality of product review content on the internet.

Purpose of The Update

The Product Reviews System aims to weed out thin content that consists of mere summaries and surface more product reviews based on experience and research.

It means that people who are creating reviews must ensure that they provide authoritative, informative, and unbiased information about the products with advanced content (photos and videos)

This is the fourth update that affects product reviews. In the past, these updates only pertained to the English language and primarily targeted the US market. However, Google is now expanding its reach by adding new languages to the mix and evaluating the quality of the information provided in each language.

Below is a list of the languages which were added to the update:

  1. Dutch
  2. English
  3. French
  4. German
  5. Indonesian
  6. Italian
  7. Polish
  8. Portuguese
  9. Russian
  10. Spanish
  11. Vietnamese

What should website owners who publish reviews do?

First of all, realize that this update can significantly impact your rank if your website has many product reviews.

Secondly, do not panic. You should wait until the end of the update to draw any conclusions and make any decisions.

Remain calm until around March 7, 2023. Until then, we advise you to ensure that your reviews provide comprehensive and well-researched information that includes the product’s features, benefits, drawbacks, and any other relevant information that can help users make an informed decision.

It is also essential to avoid using deceptive tactics or practices that could be considered spammy or manipulative.

We have collected a few quick tips that can improve your reviews and are happy to share them with you.

Quick Tips for Creating High-Quality Product Reviews

  • Be objective: Your reviews should be impartial and present the product’s advantages and disadvantages in a fair and balanced manner. It helps make informed decisions for clients and builds credibility for your review.
  • Be thorough: Write comprehensive information about the product, including its features, benefits, and drawbacks.
  • Be informative: Provide relevant information about the product (price, availability, and compatibility).
  • Be credible: Use facts and evidence to build credibility and trust with your readers. You can use statistics, research, and personal experience to support your claims. If you cite other sources, make sure to provide proper attribution.
  • Be original: You must be original and unique and offer your perspective on the product. Avoid copying content from other sources, as this can harm your credibility and lead to penalties from search engines.

    Also, you can try ChatGPT for building unique descriptions. It provides perspectives and insights based on its vast knowledge and understanding of various topics and industries.
  • Be specific: Your review should be clear and detailed, providing concrete examples to illustrate your points.
  • Be transparent: If you have any conflicts of interest or biases that may influence your review, it is important to disclose them to your readers.
  • Be accessible: Write in a clear and concise manner that is easy to understand. Use simple language and avoid jargon or technical terms that may confuse readers.
  • Be helpful: Offer recommendations and tips to help readers get the most out of the product. Add some advice on using the product effectively or troubleshooting common issues.

    It can be very effective to show an image of your product in use in an environment where it would be used. Any LED readouts in the image should show realistic readings.
  • Be responsive: Finally, it is important to be responsive to reader comments and feedback. Responding to comments can help build engagement and trust with your readers and provide valuable insights into their needs and preferences.

Also, for creating high-quality product reviews that meet Google’s new standards, you can use WebCEO’s SEO Content Assistant to optimize your content effectively.


The Google February 2023 Product Reviews Update aims to improve the quality of product reviews in Google Search results. The update will reward high-quality product reviews while penalizing websites with bad or spammy reviews. Also, it will expand its reach to new languages and evaluate the quality of the information provided in each language we mentioned above.

To prepare for this update, website owners should ensure that their reviews provide comprehensive and well-researched information, avoid deceptive tactics or practices, and follow the tips in our article and Google Guidelines to create high-quality product reviews.

Also, do not forget to check your rankings changes with WebCEO’s Rank Tracker after every Google Update.