Local SEO clients easily become loyal, if you find the way to impress them. We know 3 EFFICIENT WAYS to their hearts!
1. Optimize Landing Pages for Local Search
Landing page optimization for local search has some special aspects we covered in the Local SEO Guide previously. To summarize I’ll name the most important:
- Make sure your landing pages are unique and informative.
- Add local signals like your address, telephone, map, etc.
- Optimize your Google My Business listing.
- Get more positive reviews on your Google My Business listings.
- Get some great citations. Great means that the quality matters much more than quantity.
- Use social media to interact with your customers.
Tip: Use the Local Search Optimization tips from the Web CEO SEO Roadmap.
2. See SERPs as Real Local Visitors Do
With the Web CEO Rank Tracker you can get exactly the same results as real local searchers do. Go to the ‘Search Engines’ tab of the Rank Tracker settings. When adding a search engine, select a country you want to target – you can also add a target language – and set the location to be sure you get the exact results.
Then go to the ‘Google blended results’ tab and enable vertical search results you want to monitor. The Google Places are a must for local search optimization.
One more way to have your finger on the local search pulse is to add the local social profile. To see how your social profiles are ranked, add them on the ‘Social profile URLs’ tab of the Rank Tracking settings.
3. Reports in Multiple Languages
Recently we’ve added the ability to use WebCEO on your native language and to provide your clients with the SEO reports they would understand. Add languages you want to use through the My account –> Languages menu. Then go to the Client Reporting Settings, choose a specific task you want to change the reporting language for, go to the Message settings and select a PDF report language.
Besides, when exporting any Web CEO report you can briefly change the language of your interface (the language icon is also on the top right hand corner of the main interface) and then export or mail a PDF in that language, before switching back to your regular interface language.
P.S.: Remember that most local searches are done via mobile devices – 50% of all mobile searches are conducted in the hope of finding local results. So make sure your client’s local site is ready before 4/21, which is when the major Google Mobile Update is set for.