Tag Archives: on-the-page optimization
How Crazy Egg Helped Improve the User Experience on Our Site

Create a heat map with Crazy Egg.

All websites require a maintenance check and a performance analysis every now and then. Our very own WebCEO.com is no exception. And while our online SEO suite is great at doing technical and SEO audits, there are other issues it cannot address: for example, the quality of a site’s design. Does it provide users with a satisfying experience? Is there any chance it prevents them from doing their business? What if the conversion rates aren’t as high as they could be because the design could use some work? Those aren’t questions we can answer by using our own software; we have to rely on different tools instead, like an online heat map generator.
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5 Instances of Fake SEO Advice Your Competitors Will Be Happy to Give You

NEVER FOLLOW!

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In my childhood, there was a popular poetry book with the subtitle “for naughty children only!” From this book you could learn that it is OK to jump out the window with your mom’s umbrella, or that you can draw a portrait of your granny on a wall as a birthday present for her. “There are naughty children who always do exactly the opposite of what they are told to do. For these children the book has been written.”
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The 7 Most Overlooked Fundamentals in SEO

seo-fundamentals

Search engine optimization (SEO) is a complicated strategy with many moving parts, made even more complicated by the fact that Google doesn’t publish the true nature or exact mechanisms of its ranking algorithm. Instead, we rely on a number of “best practices” and fundamentals we’ve learned to be successful through trial and error and collaboration over the years. Some of these fundamentals are more obvious than others, and some marketers jump straight into the game with ongoing strategies like content marketing and offsite optimization without making sure all these foundational best practices are in place.

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6 Actionable Steps to Build a Top-Selling Landing Page

landing-page-seo-optimization

There are 3 major types of landing pages and each serves its own goals.

Let’s imagine you own a huge supermarket. First you can segment this into departments, i.e. canned goods, boxed goods, produce, home supply department etc. This is a must because, when people visit a supermarket, they go straightway to a specific department because they have specific shopping needs.  This is how your website should be built. Your home page is a showcase of your site and the landing pages that describe your product features and solutions are specific departments which attract targeted traffic that is generated from specific search queries. If a visitor’s search intent has a transactional character (she wants to buy a specific item over the Internet), you wouldn’t want to send a visitor to your cluttered home page but, instead, you would send her to a product description page with pricing and a clear call-to-action in order to get more conversions.
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3 Ways to Impress Your Local SEO Clients

Local SEO clients easily become loyal, if you find the way to impress them. We know 3 EFFICIENT WAYS to their hearts!

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 1. Optimize Landing Pages for Local Search

Landing page optimization for local search has some special aspects we covered in the Local SEO Guide previously. To summarize I’ll name the most important:

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