Tag Archives: on-the-page optimization
Structured Snippets: How to Decorate SERPS With Structured Data Patterns From Your Website

structured snippet meme 1

What is a structured snippet?

Google web search has evolved in the last several years. With personalized and conversational search powered by Knowledge Graph Optimization, Google tries to pick the most relevant data from your site in order to return it to searchers under search query links.  It’s likely that newly designed structured snippets are the result of the long-term rollout of the Google Hummingbird enhanced algorithm.
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Search and Snippets: Love at First Sight

A snippet is what we first see in search results and social media streams, it’s what makes us click or re-share. That is why, as a search engine marketer, you should pay attention to what searchers actually see in the search engine result pages.

First of all you should understand what a snippet consists of.

Google Snippet

Title is retrieved from the <title> of the page. It is better to have it 70 characters or less, however now it is often said that search engines limit the length of the Titles by the pixels, not by keywords.
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SEO in Brief: How to Remove URLs from Search Engine Indices

Q: I think my website was hit by the Google Panda update because of low quality articles we had. How can I remove the URLs from a search engine index?

First of all you can use the Noindex Metatag, which is understood by most search engines. To implement it, place the following code on the page you want to remove:

<META NAME=”ROBOTS” CONTENT=”NOINDEX, NOFOLLOW”>

The Noindex Metatag prevents the page from being indexed. The page itself will still be crawled, though the search engines may visit it less often over time.

The following method of removing a web page may be better from the SEO point of view:
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SEO in Brief: Title Tag Length

Q: Is it really bad for on-the-page SEO to have a Title tag longer than 65-70 characters?

From the SEO point of view it is important to have your keywords in a Title tag. But remember that there should not be any keyword stuffing. The character number refers only to the number of words of the Title tag that visitors will see on their search results pages.

Your Title tag doesn’t have to be limited to 65-70 characters. However, it is better to make your Title tag short enough to make it visible on the search engine results pages for your visitors. Now it is often said that search engines limit the length of the Titles by the pixels, not by keywords.
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