Tag Archives: on-the-page optimization
6 SEO Tips to Improve Your Internal Links Structure and Tie Visitors to Nearly Every Page of Your Site

What is the biggest challenge for today’s website owners and digital marketers? It is to keep your target visitors as long as possible on your site and direct them softly to the end point of the conversion funnel that is a call-to-action. To evaluate the rate of visitor engagement you can use the Google Analytics Behavior insights such as the Bounce Rate and Average Time on Page. The higher the bounce rate and the lower the average time on page, the lower the conversion rate is. What is the best SEO technique you can use to improve the score for these SEO variables and make people dive deeper into your website? –Highlighted hyperlinks in the body of pages can bring a reader to other important pages where he can find additional relevant info, then sign up for your service, buy your product, subscribe for a newsletter or leave his contact details. In SEO we call all this internal links map or structure.

Continue Reading >>

5 Must-Have Keywords to Increase Organic Conversions

Marketers tend to be obsessed with high rankings but the final goal of good content marketing is traffic.  Targeted traffic shows up at your door when you’ve optimized your site for the right SEO keywords. What helps you to find the right keywords? Detailed keyword research is crucial. Then, instead of being obsessed with high rankings for your targeted keywords, think of the conversion rate for each of them and optimize for that. It is conversion that helps you to pay the bills.
Continue Reading >>

Structured Snippets: How to Decorate SERPS With Structured Data Patterns From Your Website

structured snippet meme 1

What is a structured snippet?

Google web search has evolved in the last several years. With personalized and conversational search powered by Knowledge Graph Optimization, Google tries to pick the most relevant data from your site in order to return it to searchers under search query links.  It’s likely that newly designed structured snippets are the result of the long-term rollout of the Google Hummingbird enhanced algorithm.
Continue Reading >>

Search and Snippets: Love at First Sight

A snippet is what we first see in search results and social media streams, it’s what makes us click or re-share. That is why, as a search engine marketer, you should pay attention to what searchers actually see in the search engine result pages.

First of all you should understand what a snippet consists of.

Google Snippet

Title is retrieved from the <title> of the page. It is better to have it 70 characters or less, however now it is often said that search engines limit the length of the Titles by the pixels, not by keywords.
Continue Reading >>

SEO in Brief: How to Remove URLs from Search Engine Indices

Q: I think my website was hit by the Google Panda update because of low quality articles we had. How can I remove the URLs from a search engine index?

First of all you can use the Noindex Metatag, which is understood by most search engines. To implement it, place the following code on the page you want to remove:

<META NAME=”ROBOTS” CONTENT=”NOINDEX, NOFOLLOW”>

The Noindex Metatag prevents the page from being indexed. The page itself will still be crawled, though the search engines may visit it less often over time.

The following method of removing a web page may be better from the SEO point of view:
Continue Reading >>