Tag Archives: local SEO
6 Ways to See Local Business Rankings Like Your Customers Do

accurate-local-rank-tracking-game

Those who run a local business, or provide SEO services for small business owners, now have a competitive edge over national brands, because the latter don’t have physical locations in cities where most of their customers reside. Local businesses can have the icing on the cake by grabbing the coveted real estate on the first page of local SERPs.

According to the Google research study “Understanding Consumers’ Local Search Behavior”, 4 of 5 consumers use search engines to find local information. Moreover, local-based searches lead to more conversions than non-local searches. But there is a flipside for the local market players, which is that there are constant changes and updates of the Google local search patterns.
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How to Save Yourself from Sneaky Google Critters

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It took years for Google to adopt and successfully release their critters on the world, which now devotedly guard the Internet search domain from mortal transgressors. Each of the Google animals live in their own area of the search world with specific rules and laws. You can tame these beasts if you are fully dedicated to what you do, like Martin Lacey with his head in a lion’s mouth, or Roy Horn being grabbed by the throat by a tiger or Daenerys Targaryen, the mother of dragons, who raised three dragons (don’t tell us you don’t watch that series).
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Local SEO Basics: How to Pitch Your Business in Local Search

local-business-listing

How many customers can you attract with a sidewalk chalkboard? Are you still trying to get more store foot traffic? Then, you’d better rethink your local business strategy and put more effort into local SEO.

Today, local search plays a huge role in the life of any consumer. As more and more people regularly use smartphones, tablets and handheld gadgets, it has become easy and simple to find the right product or service in physical proximity to the customer. The popularity of local search is gaining momentum. According to Yodle, 82% of US consumers use local businesses. What is more, they use them more than national chains.
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The Game of SERPs: Become the Lord of Vertical Search

vertical-seo

Today, we will talk about the evolution of Google SERPs, the extinction of organic listings, the onrush of vertical SEO and various ways to be visible on vertical search engines.

How often do you hear questions like “How can I get first page rankings in organic SERPs?” or “How can I rank #1?”  These questions are asked by many of today’s marketing managers and SEO specialists look pretty silly in the era of the Web 2.0. Why? De facto, there are no first, second and even third positions on Google organic search.
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Local SEO Training Course: Be the Only Pebble

local-seo-course

If you run a local business or manage a local SEO agency, then you must have heard about the great movements in local SEO that happened in 2014 and how they dramatically changed the way most SEOs did their local business. With the expansion of smartphone usage, more and more searches have had local intent. That means that being mobile-friendly and having a strong local presence can be paramount.
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