Tag Archives: local SEO
Semantic SEO Strategy: How to Do SEO in 2017

semantic-seo-strategy-2017

It’s high time to reap your online marketing harvest and sow the seeds of your business success for the next year. The following SEO Strategy Guide 2017 is not a Bible, but rather a scope of recommendations and tactics that you should consider when planning your website optimization and promotion for 2017 and beyond.


I. Manage Content SEO Audit and Optimization with Semantic Search in Mind

Continue Reading >>

Google Penguin 4.0 vs. Google Possum

The SEO Battle of Autumn 2016

penguin-vs-possum

Intro:  “Since the dawn of time, a secret war has been waged between two species (Penguins and Possums)… Throughout the millennia, they have kept their battle confined to the shadows; however, one brazen act has escalated this conflict to a fever pitch. As the (SEO) world careens toward Armageddon, every human on the planet will soon be forced to CHOOSE A SIDE!” (The excerpt and the image are taken from PvP, by Sebastian Kadlecik).
Continue Reading >>

6 Ways to See Local Business Rankings Like Your Customers Do

accurate-local-rank-tracking-game

Those who run a local business, or provide SEO services for small business owners, now have a competitive edge over national brands, because the latter don’t have physical locations in cities where most of their customers reside. Local businesses can have the icing on the cake by grabbing the coveted real estate on the first page of local SERPs.

According to the Google research study “Understanding Consumers’ Local Search Behavior”, 4 of 5 consumers use search engines to find local information. Moreover, local-based searches lead to more conversions than non-local searches. But there is a flipside for the local market players, which is that there are constant changes and updates of the Google local search patterns.
Continue Reading >>

How to Save Yourself from Sneaky Google Critters

google-update-monsters
It took years for Google to adopt and successfully release their critters on the world, which now devotedly guard the Internet search domain from mortal transgressors. Each of the Google animals live in their own area of the search world with specific rules and laws. You can tame these beasts if you are fully dedicated to what you do, like Martin Lacey with his head in a lion’s mouth, or Roy Horn being grabbed by the throat by a tiger or Daenerys Targaryen, the mother of dragons, who raised three dragons (don’t tell us you don’t watch that series).
Continue Reading >>

Local SEO Basics: How to Pitch Your Business in Local Search

local-business-listing

How many customers can you attract with a sidewalk chalkboard? Are you still trying to get more store foot traffic? Then, you’d better rethink your local business strategy and put more effort into local SEO.

Today, local search plays a huge role in the life of any consumer. As more and more people regularly use smartphones, tablets and handheld gadgets, it has become easy and simple to find the right product or service in physical proximity to the customer. The popularity of local search is gaining momentum. According to Yodle, 82% of US consumers use local businesses. What is more, they use them more than national chains.
Continue Reading >>