Tag Archives: local SEO
SEO in Brief: Be Where Your Prospects Search For You

Google Keyword Tool is no longer available for public use; you can use Google Keyword Planner Instead. The new feature that all local businesses like about this new Google Planner is the ability to target by city, region or country. That is why we’ve decided to talk about local optimization more.

Local optimization is all about being where your prospects are. This means you should remember that a large portion of your potential clients search for products and companies in local directories. Modern local directories grew from old-school yellow pages and now have rather solid brands and budgets to get targeted traffic. They also do well in organic search. If you tried to get high rankings for a specific local term, you should understand why your business needs to be in as many local directories as possible.
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Mobile Website Optimization: Where to Start

Do you target a local audience? Then go and check how your site looks on mobile devices. If your site gives no value to mobile visitors, your business is dead for a great amount of prospects!

Nowadays to be local means to be mobile. In 2012 73% of US consumers used their mobile devices to search for local info. And 73% is a strong contingent.

Send your mobile visitors to your mobile version

First of all, consider what is the ultimate goal of your mobile website. You may want a website that will give your visitors full information about your business or a website where a purchase is performed. Once you have depicted your goal, you’ll be ready to achieve it.
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Build a Successful Local Business Website

Local search is really important now. Everyday millions of people search local phrases to find stores, restaurants, services or doctors. It’s obvious that you will want to be found on these local search queries, if you provide local services.

How to improve your local website conversions

1. Optimize for mobile devices. 

Recent research shows that 1/3 of all online retail activity comes from mobile. This demonstrates how important it is to have your local website optimized for mobile devices. Check your website on different smartphones and tablets to understand what you should update.
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SEO News: Local SEO, Google Penguin and a New AdWords Editor

The new and improved Google Places for Business dashboard is now available for new signups in the USA, UK and Ireland. If you are an existing Google Places for Business user, do not create new pages for listings that already exist, just continue using Google Places for Business or Google+ as you were.

Foursquare has added new search filters that allow Android and iOS users to make very specific searches, filtering by price, locations where users have or haven’t checked in before, locations ‘friends have checked in’, if a location is ‘open now’ and if a location is ‘offering specials’.
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Become the Biggest Fish in a Little Pond or Local Search Optimization

Do you own a local oriented business that needs search engine traffic? If you answer “yes,” then you should expect to go beyond general guidelines for search and social optimization. In this post we will take you through several strategies for local search optimization.

local-seo

As with general search engine optimization, before you can start to optimize your website and social media profiles and begin building links, you will need to know what keywords to use. Remember, that in local SEO, you will target not only your industry-related terms, but geo-specific terms as well. We usually use Web CEO Online Keyword Tool to get keyword ideas and check their popularity. Use this tool to conduct research that includes checking what other local competitors in your industry are doing. This will help you create a list of the right keywords to use for the local search optimization of your business.

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