Tag Archives: local SEO
Localization of Backlinks: Effective Action Plan for a Winning Local Link Building Strategy

“In Local SEO, not all links matter.
“Links” that matter for Local SEO aren’t necessarily links.”

David Mihm

In the pursuit of getting easy but high quality backlinks, you should not ignore having a local backlink building strategy. Analyze your business influence area and your customers’ locations with the help of your Google Analytics account and try to figure out whether you should focus on a specific geographic area or not. If even a low percentage of customers resided in one area, it would be worthwhile to make a local SEO optimization effort.

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SEO News of the Week: Local SEO and Guest Posts

Local business owners now have a new tool for managing their Google Places For Business Listing. The new Android app is available for free from the Google Play Store. This app let you update your business information, post updates and photos to your Google+ Local Page, respond to comments on Google+ and more. However, this app doesn’t let you respond to customer reviews, nor does it allow for the creation of new listings. It’s also currently available only for U.S. businesses.
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SEO in Brief: Be Where Your Prospects Search For You

Google Keyword Tool is no longer available for public use; you can use Google Keyword Planner Instead. The new feature that all local businesses like about this new Google Planner is the ability to target by city, region or country. That is why we’ve decided to talk about local optimization more.

Local optimization is all about being where your prospects are. This means you should remember that a large portion of your potential clients search for products and companies in local directories. Modern local directories grew from old-school yellow pages and now have rather solid brands and budgets to get targeted traffic. They also do well in organic search. If you tried to get high rankings for a specific local term, you should understand why your business needs to be in as many local directories as possible.
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Mobile Website Optimization: Where to Start

Do you target a local audience? Then go and check how your site looks on mobile devices. If your site gives no value to mobile visitors, your business is dead for a great amount of prospects!

Nowadays to be local means to be mobile. In 2012 73% of US consumers used their mobile devices to search for local info. And 73% is a strong contingent.

Send your mobile visitors to your mobile version

First of all, consider what is the ultimate goal of your mobile website. You may want a website that will give your visitors full information about your business or a website where a purchase is performed. Once you have depicted your goal, you’ll be ready to achieve it.
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Build a Successful Local Business Website

Local search is really important now. Everyday millions of people search local phrases to find stores, restaurants, services or doctors. It’s obvious that you will want to be found on these local search queries, if you provide local services.

How to improve your local website conversions

1. Optimize for mobile devices. 

Recent research shows that 1/3 of all online retail activity comes from mobile. This demonstrates how important it is to have your local website optimized for mobile devices. Check your website on different smartphones and tablets to understand what you should update.
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