Gone are the days when all that you needed to drive new customers to your local service was great customer service and your address in the Yellow Pages (book). People stopped trusting services that were listed at the top of yellow page listings just because their names start with the first letters of the alphabet. People now look for tried-and-true services with detailed descriptions, contact and location details, timely offers, awesome photos and reviews from third parties that seem trustworthy. The tired old yellow and white pages have been replaced with Google local search results. Google now understands the user’s intent and returns only the best, most relevant results. Your challenge is to optimize your website to fit the most conversational and complex search queries like: “Where can I eat the best Italian pizza in Boston.” Our challenge is to help you optimize your website properly.
Local business owners should respond positively to a new Google Pigeon Update. Only U.S. local search queries have been effected up until now. There are more changes to come and more queries will be effected. Search Engine Land says the results interface in the Google Places “7-pack block” and results for queries with location intent are to be displayed with improved distance and location ranking parameters.
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Good news for local SEO providers. Google has rolled out new features for the bulk location management tool to make your experience even better.
Now the status of each location on the Maps is included. It’ll help you to tell at a glance which locations are live, unverified, have errors or data conflicts, are duplicates, or are pending review.
How often do you search for the phone number or the location of a business you want to reach? A company’s location, opening hours and phone number are common local queries.
You can often find this information in a “contact us” section of a company’s website. Google tries to identify these pages to extract relevant information from them to help searchers. There are some recommendations for helping Google identify and surface this information you should not neglect.
National phone numbers for many companies are displayed prominently in Google Search results. Recently Google started to support the schema.org markup to help you specify your preferred phone numbers using structured data markup embedded in your website.
“In Local SEO, not all links matter.
“Links” that matter for Local SEO aren’t necessarily links.”
In the pursuit of getting easy but high quality backlinks, you should not ignore having a local backlink building strategy. Analyze your business influence area and your customers’ locations with the help of your Google Analytics account and try to figure out whether you should focus on a specific geographic area or not. If even a low percentage of customers resided in one area, it would be worthwhile to make a local SEO optimization effort.