Tag Archives: local SEO
What Are the Effects of the Pigeon Local Search Algorithm Update for Your Local Business?

Pigeon update effect

Local business owners should respond positively to a new Google Pigeon Update. Only U.S. local search queries have been effected up until now. There are more changes to come and more queries will be effected.  Search Engine Land says the results interface in the Google Places “7-pack block” and results for queries with location intent are to be displayed with improved distance and location ranking parameters.
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Local SEO News: Google Places Bulk Location Management Has Been Updated

Good news for local SEO providers. Google has rolled out new features for the bulk location management tool to make your experience even better.

Now the status of each location on the Maps is included. It’ll help you to tell at a glance which locations are live, unverified, have errors or data conflicts, are duplicates, or are pending review.

Google-locations-bulk-upgrade-with-social_small(click on the image to see a full-size version)

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How to Help Google Make Your Contact Information More Visible in Local Search Results

How often do you search for the phone number or the location of a business you want to reach? A company’s location, opening hours and phone number are common local queries.

You can often find this information in a “contact us” section of a company’s website. Google tries to identify these pages to extract relevant information from them to help searchers. There are some recommendations for helping Google identify and surface this information you should not neglect.

National phone numbers for many companies are displayed prominently in Google Search results. Recently Google started to support the schema.org markup to help you specify your preferred phone numbers using structured data markup embedded in your website.

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Localization of Backlinks: Effective Action Plan for a Winning Local Link Building Strategy

“In Local SEO, not all links matter.
“Links” that matter for Local SEO aren’t necessarily links.”

David Mihm

In the pursuit of getting easy but high quality backlinks, you should not ignore having a local backlink building strategy. Analyze your business influence area and your customers’ locations with the help of your Google Analytics account and try to figure out whether you should focus on a specific geographic area or not. If even a low percentage of customers resided in one area, it would be worthwhile to make a local SEO optimization effort.

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SEO News of the Week: Local SEO and Guest Posts

Local business owners now have a new tool for managing their Google Places For Business Listing. The new Android app is available for free from the Google Play Store. This app let you update your business information, post updates and photos to your Google+ Local Page, respond to comments on Google+ and more. However, this app doesn’t let you respond to customer reviews, nor does it allow for the creation of new listings. It’s also currently available only for U.S. businesses.
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