One of our customers asked a question: “How do I get on Google Places with multiple business locations?” A simple answer might be: “Yes, sure! All you need to do is to visit Google My Business Locations (formerly Google Places) within your Google+ business account where you can import and verify your business locations list. It will take an hour of your time.” Then you may just sit and wait. Continue Reading >>
Looking backwards at how things changed in the SEO world in 2014 and how many times Google updated its algorithm (13 times!), I think many SEOs saw their hair turn grey. But those who did manage to stay on their high horse after all Google’s updates know how important it is to stick to the successfully adopted SEO strategy created by Web CEO and supported by Google quality guidelines. May Success, Effectiveness and Opportunity be yours during the holidays and throughout the New Year with our SEO strategy 2015 (download the PDF version). Continue Reading >>
The main predictable online marketing trend for 2015 and ongoing years is the increased importance of content marketing and its distribution through cross-channel social platforms. Content strategy should be first in your online marketing strategy as all other trends that will be listed here lean on its quality pillars.Let’s face and follow them today in order to earn some benefits tomorrow.
Gone are the days when all that you needed to drive new customers to your local service was great customer service and your address in the Yellow Pages (book). People stopped trusting services that were listed at the top of yellow page listings just because their names start with the first letters of the alphabet. People now look for tried-and-true services with detailed descriptions, contact and location details, timely offers, awesome photos and reviews from third parties that seem trustworthy. The tired old yellow and white pages have been replaced with Google local search results. Google now understands the user’s intent and returns only the best, most relevant results. Your challenge is to optimize your website to fit the most conversational and complex search queries like: “Where can I eat the best Italian pizza in Boston.” Our challenge is to help you optimize your website properly.