Keeping customers happy has never been easy, and it’s becoming even more difficult nowadays when people’s attention spans are shrinking by the day. The good news is that you can easily make your customers more satisfied if you do just one little thing: optimize page load time!
It might seem like a few seconds here or there won’t make a huge difference for the big stuff like conversion rates and revenue, but it’s quite the opposite. An improvement of just 1 second can bring you more revenue, higher conversion rates, and better search engine rankings.
The importance of optimizing web speed cannot be stressed enough in this day and age when customers are drowning in content as websites trample over one another trying to win over customers’ attention. If you’re a business owner stressing over low conversion rates and abandoned carts, the first thing you need to do is improve your page load time.
Keep in mind that 47% of all customers expect a webpage to load in 2 seconds or less, while 64% of smartphone users will wait no longer than 4 seconds for a page to load. Even what seems like a negligible delay of 1 second can reduce your conversion rates by 7% and page views by 11%.
According to several case studies, some of the most popular websites could improve their performance significantly if they sped up their load time. These include Amazon, Google, Bing, Yahoo, Microsoft, Shopzilla, among others.
To find out what the results of web speed case studies for these and other websites are, take a look at the informative infographic below and see for yourself how optimizing page load time can lead to better web performance.
(Source of infographic: Skilled.co)