Tag Archives: brand management
Why Your Business Needs Quora and How to Use It

Quora is all about building your authority on your industry topic and building relationships with people who share similar ideas and interests by answering questions. Quora can help you build your online reputation and guide prospects to discover you.

Your aim is to create an inbound marketing strategy that encourages people to discover your product or service online. Quora is the most important platform for this.

How to use Quora

1. Search for content ideas.

Writing high quality content that speaks to your prospects and answers their questions should be part of your marketing strategy. Have you ever wished to get inside your prospects heads to know what they are interested in? Quora lets you do this.
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How to Deal with Negative Reviews

First of all, do not panic. Bad reviews create significant credibility for your positive reviews; they help your customers make a purchase decision. And most important they give you a chance to respond and show how responsive and awesome your business really is.

Negative reviews happen all the time; your task is to make lemonade from them. You should not respond to every negative review you get. However, you must step in when you are able to “own the issue.”

You answer the reviews to show that: you are paying attention to the issue; the issue and the customer are important to you; you are sorry that the problem occured and you want to help. You should communicate your desire to help and solve the problem.
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