Tag Archives: brand management
7 Freelancers Every SEO Campaign Should Use

seo-campaign-freelancers

The beauty of SEO campaigns is that they can be run from anywhere. You don’t need a huge office space to house all your employees.

You can outsource the bulk of the work to freelancers. If you’re in the market for an excellent SEO campaign, there are seven types of freelancers that can support your effort.

  1. Writers

Content marketing is a major piece of an SEO campaign, and unless you have endless time on your hands and plenty of talent, it’s just not possible without freelance writers. They pose several advantages that an in-house writer cannot, such as reduced overhead, since freelance writers are generally paid on commission or by the hour rather than on salary with benefits.
Continue Reading >>

Links That Aren’t Links

there-is-no-spoon
Google keeps on sharpening its guidelines by adding new signals to its ranking algorithms. For the past ten years links were used as the main element of the Google ranking system and this was like a gold mine for link hunters. Google was not as smart at link scheme detection as it is today. Those were the Dark Ages in the web world. The black hat SEOs flooded the web with spam links generated by link exchanges, link farms, direct link buys, blog commenting and low quality guest posting etc.
Continue Reading >>

Why Your Business Needs Quora and How to Use It

Quora is all about building your authority on your industry topic and building relationships with people who share similar ideas and interests by answering questions. Quora can help you build your online reputation and guide prospects to discover you.

Your aim is to create an inbound marketing strategy that encourages people to discover your product or service online. Quora is the most important platform for this.

How to use Quora

1. Search for content ideas.

Writing high quality content that speaks to your prospects and answers their questions should be part of your marketing strategy. Have you ever wished to get inside your prospects heads to know what they are interested in? Quora lets you do this.
Continue Reading >>

How to Deal with Negative Reviews

First of all, do not panic. Bad reviews create significant credibility for your positive reviews; they help your customers make a purchase decision. And most important they give you a chance to respond and show how responsive and awesome your business really is.

Negative reviews happen all the time; your task is to make lemonade from them. You should not respond to every negative review you get. However, you must step in when you are able to “own the issue.”

You answer the reviews to show that: you are paying attention to the issue; the issue and the customer are important to you; you are sorry that the problem occured and you want to help. You should communicate your desire to help and solve the problem.
Continue Reading >>