How often do you search for the phone number or the location of a business you want to reach? A company’s location, opening hours and phone number are common local queries.
You can often find this information in a “contact us” section of a company’s website. Google tries to identify these pages to extract relevant information from them to help searchers. There are some recommendations for helping Google identify and surface this information you should not neglect.
National phone numbers for many companies are displayed prominently in Google Search results. Recently Google started to support the schema.org markup to help you specify your preferred phone numbers using structured data markup embedded in your website.