The latest Matt Cutts video reminds us all that SEO starts before you even build a website. It starts when you first think that you need a website. There are two important questions you should answer before you start thinking of design and writing content:
- What are you building a site for? Will you sell your products or services through it? Will it give information about your business and products?
- Who is the audience you target? Are your prospects local? Are they ready to buy online? Do they need a community?