While 2015 was projected to be the year when wearable devices would take off, it appears we’ll have to wait a little while longer for widespread adoption. And as we plan for this shift, it’s important that we prepare for the impact wearables will have on marketing.

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A Brief History of Wearables

While wearables devices like the Apple Watch and Fitbit have exploded onto the scene in recent months, they certainly aren’t the first wearable devices. Wearables – albeit going by different names – have existed for decades. From Walkmans and pagers to Tamagotchis and ankle monitors, people have been using wearable technology for years.
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