The first thing every marketer learns is to listen to his audience. Remember Google Glass? On January 15, 2015, Google announced that it would stop producing the Google Glass. What had happened? A genius team worked on the great idea, they invented the technology of the feature, but there was no audience for it. To know what your audience wants is the most basic part of marketing.
Hundreds of years ago people gathered on market places to talk about everything. Now they gather on Facebook. You should be there to:
The easiest way to keep track of your audience on Facebook is to use the new Web CEO Niche Popular Posts report. This report is part of the Facebook Insights tool.
All you need is to add up to 5 Facebook pages that are popular in your niche. Tip: you can add 4 your competitors and your own Facebook page to compare their popularity.
As a result you will see what posts were discussed and shared most often. You can be sure: the topics discussed and shared represent what your audience needs.
Another great thing about the Web CEO Niche Popular Posts report is that it is absolutely free and has no limitations. Start hearing your audience now.
Helen fights for customer needs and passionately advocates for usability and SEO ethics. Helen blogs, travels, and performs A/B tests. You can also find her on LinkedIn