Content is the common thread tying together SEO and digital marketing. Want your website to be at the top of search results? Make great content. Want to sell something? Make great content. Since that’s where the two goals intersect, it’s clear that superior content is the gateway to greater rewards in each.
And video might just be the winning ticket you were looking for.
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Earlier, we talked about the most prominent trends that would define the best SEO in 2018. Actions that will put you higher in organic search, techniques to entrance the visitors and make them spend more quality time on your website – there was plenty to describe. However, Google isn’t the only battlefield for customer traffic; you can drive even more of it from social media if you play your cards right.
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There’s always been a lot of argument around how social media affects SEO. Despite the fact that Google renounced social signals as a ranking factor, websites with lots of activity on social platforms tend to rank higher than those without. Clearly, they must be doing something right? However, most SEOs agree that there are proper and improper ways of utilizing social media, and a ranking boost isn’t guaranteed if you manage your pages without giving it much thought.
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In 2016, 88% of B2B companies were doing some form of content marketing. This number is only going to increase. Optimizing your website for search will help, but it won’t guarantee visibility. This is why you should try to make constantly generated content visible to as many people as possible, on and off your site. And how do we that?
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Companies these days tend to have their own page on at least one social network. Many SEOs recommend being active on social media as much as possible: it’s said to boost your website’s position in SERPs. Despite that, the status of social media activity as a ranking factor remains a controversial topic. Does being active in social media help you rank in Google or not? Contradicting statements on the subject from Matt Cutts only served to add fuel to the fire and distressed SEOs who had poured their resources into social media campaigns.
