Influencer Marketing has gone viral, although at the end of the 1990s we would not have known it existed. Because of the Internet and the ability for people to open up their own communication channels with the world, everything has
The SEO and social media departments of many brands often operate as their own entities. In reality, however, the two are inextricably linked. As such, they should work in unison, aligning their strategies, processes, and goals. How can you improve
Content is the common thread tying together SEO and digital marketing. Want your website to be at the top of search results? Make great content. Want to sell something? Make great content. Since that’s where the two goals intersect, it’s
Earlier, we talked about the most prominent trends that would define the best SEO in 2018. Actions that will put you higher in organic search, techniques to entrance the visitors and make them spend more quality time on your website
There’s always been a lot of argument around how social media affects SEO. Despite the fact that Google renounced social signals as a ranking factor, websites with lots of activity on social platforms tend to rank higher than those without.
In 2016, 88% of B2B companies were doing some form of content marketing. This number is only going to increase. Optimizing your website for search will help, but it won’t guarantee visibility. This is why you should try to make constantly generated content
Companies these days tend to have their own page on at least one social network. Many SEOs recommend being active on social media as much as possible: it’s said to boost your website’s position in SERPs. Despite that, the status
Hashtags are everywhere. Ask the youth today what the symbol is, and that’s what they’ll tell you – they’ve never even heard of a “pound sign.” But as a marketing professional, what are you supposed to do with hashtags and