Earlier, we talked about the most prominent trends that would define the best SEO in 2018. Actions that will put you higher in organic search, techniques to entrance the visitors and make them spend more quality time on your website – there was plenty to describe. However, Google isn’t the only battlefield for customer traffic; you can drive even more of it from social media if you play your cards right.
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There’s always been a lot of argument around how social media affects SEO. Despite the fact that Google renounced social signals as a ranking factor, websites with lots of activity on social platforms tend to rank higher than those without. Clearly, they must be doing something right? However, most SEOs agree that there are proper and improper ways of utilizing social media, and a ranking boost isn’t guaranteed if you manage your pages without giving it much thought.
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In 2016, 88% of B2B companies were doing some form of content marketing. This number is only going to increase. Optimizing your website for search will help, but it won’t guarantee visibility. This is why you should try to make constantly generated content visible to as many people as possible, on and off your site. And how do we that?
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Companies these days tend to have their own page on at least one social network. Many SEOs recommend being active on social media as much as possible: it’s said to boost your website’s position in SERPs. Despite that, the status of social media activity as a ranking factor remains a controversial topic. Does being active in social media help you rank in Google or not? Contradicting statements on the subject from Matt Cutts only served to add fuel to the fire and distressed SEOs who had poured their resources into social media campaigns.
Hashtags are everywhere. Ask the youth today what the symbol is, and that’s what they’ll tell you – they’ve never even heard of a “pound sign.” But as a marketing professional, what are you supposed to do with hashtags and how can you create a great one? Can you just adopt some from the mainstream, like the infamous #TBT for Throwback Thursday, or do you need to make your own?
The importance of hashtags lies in their ability to help your brand aggregate user generated content and extend your following by creating a short, memorable slogan, and it’s not hard to do. For those still grappling with the format, however, we’ve pulled together a few key tips that will help you create catchy hashtags for your social media posts, but don’t forget to ask for help from millennials in your own workplace.
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