One of the best ways to help develop a social media strategy for your brand is to research what your competitors are doing. Performing a social media competitive analysis is an essential part of your social media success. You should analyze your competitors’ activities to set realistic benchmarks for your brand.
Check what social networks your competitors use. Thy may differ a lot depending on the industry you are in. While Pinterest may be great for a florist or an interior design company, it might be less useful if you are in engineering. Now when you have a list of the social media profiles of your competitors you can start your competitive analysis.
Social networks are full of fake accounts and bought ‘likes’ and ‘+1s’. Digital marketers settled in Google+ and Facebook after some articles, showing a correlation between Google +1s and Google’s search rankings were published. However, Matt Cutts said:
“If you make compelling content, people will link to it, like it, share it on Facebook, +1 it, etc. But that doesn’t mean that Google is using those signals in our ranking. Rather than chasing +1s of content, your time is much better spent making great content.”
The question whether Google+ shares affects ranking has been discussed in SEO blogs often. An interesting study was conducted by Eric Enge, the President of Stone Temple Consulting. This study has been repeated for a second time – the first one was presented at SMX Advanced and disputed by Matt Cutts during his keynote interview by Danny Sullivan. Continue Reading >>
I am sure you spend a lot of time using Facebook to promote your business there. However, Facebook keeps changing and improving (for example, Facebook Graph Search is coming to all U.S. users) and new features you can use appear.
Don’t forget to let me know in the comments if I’m missing any important ones.
1. Promote Your Posts
This one you should know. If you have a post you want your page’s fans to notice, you can promote it to them, especially if you are posting about a contest or special promo. Depending on your Edgerank, a lot of your fans may otherwise miss your important posts. Post promotion increases visibility. Continue Reading >>
We know how frustrating it may be to find a new idea for a blog post. However, we know how to stop staring at a blank blog page, scratching your head and trying to write a word.
This ebook is the first part in a series that will teach you to find inspiration and ideas everywhere. Feel free to share this with your colleagues and do not forget to share your tips in the comments; we will add the best into our feature editions.
Click the image below or here to download the full ebook and always have content ideas to make your visitors and search engines happy. Continue Reading >>
Bing makes its social sidebar even more useful. Starting today, you will see comments on a relevant Facebook post within the search results sidebar, as well as the ability to add your own, all without having to leave Bing. You can also “Like” a post directly from Bing. Go to www.bing.com and in the top, right corner of the page, connect your Facebook account to Bing to experience these new features.
Google blends both Google+ activity (+1s and shares) and search authorship to determine the best related content to show to users as they browse mobile website content. Recommendations can appear regardless of whether your visitors are signed in to Google. But when they are, they’ll see content that was +1’d or shared by the people in their circles. Continue Reading >>