Developing a quality corporate blog takes time, money, and creativity. It’s not something you can simply develop and then sit back and watch. If you want to garner high returns from the investment you make, you have to understand how to drive traffic to your posts and push readers through the conversion funnel with well-developed calls-to-action. In this article, we’re going to focus on the first half of the equation: driving traffic. Specifically, we’re going to discuss how to drive traffic with the assistance of social media.
Happy Thanksgiving to all those of you, who regularly check your sites for issues and fix them, keep your backlinks clear and make customers happy. Here’s a brief recap of the latest SEO news so you can get back to enjoying family and friends.
Google has confirmed that a new Penguin Update 4.0 will go live by the end of 2015. Luckily for many webmasters, the upcoming Penguin iteration will process all the toxic and low quality links that you removed or disavowed after the previous manual penalty in real time. Do you remember that it took months to recover from the manual penalties of the previous Penguin updates? If you have not yet refined your backlink profile for the upcoming Google Penguin 4.0, be sure to check your backlinks for domains with a low trust level (0.30 or less) and then submit them in a list to the Google Disavow tool through the Web CEO Backlink Quality Check tool. Continue Reading >>
Twitter just announced that it had beendeprecating its Tweet count API. They say the “count API” has never been a part of their public API and now they are putting a stop to it. This means that we will no longer see the Tweet count buttons we used to see in blogs. Only no count buttons will remain.
Social media is an effective tool for B2B marketers and has played useful roles in increasing brand awareness, establishing companies as thought leaders and growing lead conversion rates.
Broadcast media used to be the go-to place when it came to advertising. There are many benefits to be gained from broadcast media just as there are many benefits from social media. People are able to make really great strides in marketing using these platforms. Continue Reading >>
Do you feel like you’ve missed something? If you’ve been on vacation, we have some mind blowing news that may change the way you do digital marketing and even open new possibilities for you.
Google As We Used to Know It Left for Good…
Has the new logo of Google made you smile? It now looks brighter, motley and has a kiddish look. This has caused a lot of discussion. The new logo redesign reflects the global intent of Google to make it one-size-fits-all on any device, in any interface. The new visual identity for Google is a tiny part of the ongoing changes to the company. Another big change at Google is its dramatic reorganization. Earlier this summer it was announced that Google has become a subsidiary of a brand new parent company Alphabet that includes such ventures as smart home products (Nest), life extension researches (Calico), Google X focused on moonshot ideas etc. Continue Reading >>