When formal customer service comes to mind, most people think about call centers and service desks. And while these are certainly important components, modern brands also need to integrate social media into their customer satisfaction service strategies. This is the only way to meet the demands of tech-savvy consumers who are always connected to the internet.
Whether you are a business guru, a blogger or just an ardent social media user, you will concur that these are interesting times. If SEO optimization is Her Majesty, Social Media marketing is the new Prime Minister of digital marketing. Just when you thought things couldn’t get more social, in comes Instagram with the ability to share your most special moments visually. It is true that other social media platforms have integrated the capability to share photos but there is no denying that Instagram offers the most scintillating opportunity to put your experiences, products and services out there.
Developing a quality corporate blog takes time, money, and creativity. It’s not something you can simply develop and then sit back and watch. If you want to garner high returns from the investment you make, you have to understand how to drive traffic to your posts and push readers through the conversion funnel with well-developed calls-to-action. In this article, we’re going to focus on the first half of the equation: driving traffic. Specifically, we’re going to discuss how to drive traffic with the assistance of social media.
Happy Thanksgiving to all those of you, who regularly check your sites for issues and fix them, keep your backlinks clear and make customers happy. Here’s a brief recap of the latest SEO news so you can get back to enjoying family and friends.
Google has confirmed that a new Penguin Update 4.0 will go live by the end of 2015. Luckily for many webmasters, the upcoming Penguin iteration will process all the toxic and low quality links that you removed or disavowed after the previous manual penalty in real time. Do you remember that it took months to recover from the manual penalties of the previous Penguin updates? If you have not yet refined your backlink profile for the upcoming Google Penguin 4.0, be sure to check your backlinks for domains with a low trust level (0.30 or less) and then submit them in a list to the Google Disavow tool through the Web CEO Backlink Quality Check tool.
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Twitter just announced that it had been deprecating its Tweet count API. They say the “count API” has never been a part of their public API and now they are putting a stop to it. This means that we will no longer see the Tweet count buttons we used to see in blogs. Only no count buttons will remain.