What is the bottom line of the deal between Google and Twitter that switches the firehose back on?
You must know by now that Google will shortly return more real-time social media content to its search results because of a new Google-Twitter partnership. Yes, Twitter will open out its arms for Google again in order to give Google the power to index and implement more Twitter data into its search results. Currently, the percentage of tweets indexed and embedded directly into Google search results is no more than 7 %. No doubt, both Google and Twitter will benefit from this deal. The Google search results will become even more timely, relevant and highly “socialized”, while Twitter will get more traffic and new users that would result in a quick boost of revenue, especially now after the February release of the Instant Timelinefeature that helps mobile users simplify and automate the customization of your Twitter account (categories of interest checkup, relevant accounts following etc.). Continue Reading >>
Have you ever had the pleasure of watching Mad Men? I am a huge fan of this TV drama series that describes the structure and code of the marketing world of the 1960s and uncovers the concepts of TV, radio and newspaper advertising campaigns and commercials in a fascinating, sticky way. This drama is full of inimitable genius characters. Here we have Don Draper with his hidden split personality, full of secrets, feminism-driven Peggy Olson with her keen desire to rule in a man’s world and many other characters we, marketers, can drive inspiration from. But what I like the most is their feel for marketing, I love the way they put teeth into effective advertising campaigns. Those guys and gals, in real life, wrote a major chapter in the history of modern marketing. I think, every marketer should watch the episode with Don’s Kodak slide projector ad pitch called “Carousel”. Isn’t it brilliant? He pulls on human sentiments but bases it all on his own experience. This helped to add a personal touch to the ad which is essential for today’s marketing approach. Continue Reading >>
A month has passed since our last post with WebCEO news. All this time we were busy working on new features that you will love. Check out what we’ve been up to:
Professional SEO Reports in Multiple Languages
We have added the ability to change the Web CEO interface and reports language to any language you want. Now you can provide your clients with professional SEO reports in their native languages. You can translate by yourself or use the translations your fellow Web CEO users have made to generate SEO reports in any language you may need. Continue Reading >>
Since the Internet era began, many attempts have been undertaken to help users organize what they find on the web. It all started with bookmarks in the first browsers in 1993 and now we have cloud-based social bookmarking services. After Delicious, took off similar services began to spring up like mushrooms after the rain. Another very noticeable company in this field is Digg, which works as a system of recommendations for the exchange and ranking of news. Afterwards, Reddit, Newsvine and ZEEFappeared. These days, social media timelines are often used by companies for content curation. According to the “Harvard Business Review,” over the past three years mankind generated more data than during all of its previous history. That’s why the issue of information overload is so important. Continue Reading >>