Since the Internet era began, many attempts have been undertaken to help users organize what they find on the web. It all started with bookmarks in the first browsers in 1993 and now we have cloud-based social bookmarking services. After Delicious, took off similar services began to spring up like mushrooms after the rain. Another very noticeable company in this field is Digg, which works as a system of recommendations for the exchange and ranking of news. Afterwards, Reddit, Newsvine and ZEEFappeared. These days, social media timelines are often used by companies for content curation. According to the “Harvard Business Review,” over the past three years mankind generated more data than during all of its previous history. That’s why the issue of information overload is so important. Continue Reading >>
Today you’ve been looking through an interesting site and tomorrow you won’t be able to find it. Of course, you can store your bookmarks in your computer or browser…but what if the operating system, at one point, stops loading – you have to reinstall it. Together with the operating system, bookmarks that you’ve been collecting for a few months or even years will disappear. In this case cloud-based social bookmarking sites will be useful. You can get access to them from any computer with any browser. Search Engine Journal provides a list of 50+ social bookmarking sites for generating tags, votes and links. Continue Reading >>
Boasting one thousand friends on Facebook doesn’t mean you’re cut out to create a major social media (SM) marketing campaign. If you want to dominate in the SM landscape, you need to learn from the greats, take risks, and avoid making any moves without plenty of market research.
Ready to get inspired?
Let’s check out some of the best SM marketing campaigns from 2014 to find your motivation.
Urban Decay’s Coachella-Meets-Cosmetics Contest
Nothing goes better with cosmetics than a fashion show turned music festival like Coachella. There’s a certain image that’s reflective of Coachella that’s part boho, part hippie, and 100 percent Pinterest-worthy. Continue Reading >>
Where would Dorothy be without her fictional friends on that memorable journey down the Yellow Brick Road? There would be no book and forget about the many adaptations that followed.
She never would have navigated her trek to the magical land of Oz without a great deal of help from Glinda, the Good Witch of the North, and Dorothy overcame many challenges from the evil sister, the wicked one from the West. This is a perfect analogy for a successful social media marketing strategy. Think of it this way, we can be Glinda and guide our friends Dorothy, the scarecrow, the tin woodsman and lion down their path. We will learn from the obstacles that the Wicked Witch tosses at Dorothy’s feet to throw her off her trek to buying success. Continue Reading >>