How to Help Google Make Your Contact Information More Visible in Local Search Results

How often do you search for the phone number or the location of a business you want to reach? A company’s location, opening hours and phone number are common local queries.

You can often find this information in a “contact us” section of a company’s website. Google tries to identify these pages to extract relevant information from them to help searchers. There are some recommendations for helping Google identify and surface this information you should not neglect.

National phone numbers for many companies are displayed prominently in Google Search results. Recently Google started to support the schema.org markup to help you specify your preferred phone numbers using structured data markup embedded in your website.

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Localization of Backlinks: Effective Action Plan for a Winning Local Link Building Strategy

“In Local SEO, not all links matter.
“Links” that matter for Local SEO aren’t necessarily links.”

David Mihm

In the pursuit of getting easy but high quality backlinks, you should not ignore having a local backlink building strategy. Analyze your business influence area and your customers’ locations with the help of your Google Analytics account and try to figure out whether you should focus on a specific geographic area or not. If even a low percentage of customers resided in one area, it would be worthwhile to make a local SEO optimization effort.

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Mobile Website Optimization: Where to Start

Do you target a local audience? Then go and check how your site looks on mobile devices. If your site gives no value to mobile visitors, your business is dead for a great amount of prospects!

Nowadays to be local means to be mobile. In 2012 73% of US consumers used their mobile devices to search for local info. And 73% is a strong contingent.

Send your mobile visitors to your mobile version

First of all, consider what is the ultimate goal of your mobile website. You may want a website that will give your visitors full information about your business or a website where a purchase is performed. Once you have depicted your goal, you’ll be ready to achieve it.
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Build a Successful Local Business Website

Local search is really important now. Everyday millions of people search local phrases to find stores, restaurants, services or doctors. It’s obvious that you will want to be found on these local search queries, if you provide local services.

How to improve your local website conversions

1. Optimize for mobile devices. 

Recent research shows that 1/3 of all online retail activity comes from mobile. This demonstrates how important it is to have your local website optimized for mobile devices. Check your website on different smartphones and tablets to understand what you should update.
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Become the Biggest Fish in a Little Pond of Local Search Optimization

Do you own a local oriented business that needs search engine traffic? If you answer “yes,” then you should expect to go beyond general guidelines for search and social optimization. In this post we will take you through several strategies for local search optimization.

local-seo

As with general search engine optimization, before you can start to optimize your website and social media profiles and begin building links, you will need to know what keywords to use. Remember, that in local SEO, you will target not only your industry-related terms, but geo-specific terms as well. We usually use Web CEO Online Keyword Tool to get keyword ideas and check their popularity. Use this tool to conduct research that includes checking what other local competitors in your industry are doing. This will help you create a list of the right keywords to use for the local search optimization of your business.

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