Do you target a local audience? Then go and check how your site looks on mobile devices. If your site gives no value to mobile visitors, your business is dead for a great amount of prospects!
Nowadays to be local means to be mobile. In 2012 73% of US consumers used their mobile devices to search for local info. And 73% is a strong contingent.
Send your mobile visitors to your mobile version
First of all, consider what is the ultimate goal of your mobile website. You may want a website that will give your visitors full information about your business or a website where a purchase is performed. Once you have depicted your goal, you’ll be ready to achieve it.
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