1. Promote your best content.

We are sure that you are split-testing and refining your banners and messages in your traditional advertising campaigns. The same should apply to your Twitter advertising strategy.

Tip: Promote tweets that have proven to be popular or tell important news.

2. Have a strong call to action.

Promoted tweets in timelines that explicitly ask people to do download something accompanied by a link increase URL clicks by an average of 13% – said Twitter.
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