Tag Archives: Google Analytics
Pareto Rule in SEO: What 20% of Your Inputs Bring 80% of Outputs

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Have you heard about the Pareto Rule? This principle was named after Italian economist Vilfredo Pareto, who analyzed the Italian land market and found that 80% of Italy’s land was owned by 20% of the population. Eventually people started to apply the Pareto principle to other spheres of life, including business, technology, culture, education, management etc. The rule helps in balancing your business inputs-outputs in the most effective way: set business priorities, find the 20% of the most profitable segments of your business, what your business is good at and minify your spends on the aspects which take a lot of your time and resources and bring less profits.
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Digital Marketing News Recap: What Is New in SEO, PPC and Social Media?

Are you the one who wants to change or the one who wants to fall behind?

It’s time for our quarterly SEO news recap.  Web CEO has carefully picked for you the hottest news and updates that happened in the fields of SEO, PPC and Social Media.

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What’s new in SEO and PPC?

Starting from January 23rd, Google made it easier for advertisers to compare the cost of Google Adwords data with other data in Google Analytics with the help of automatic currency conversion.
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3 Best Sources to Mine Topics Your Audience Will Love

When you blog regularly, you see blog post ideas everywhere. Your morning coffee or a walk may inspire you; you can read some interesting facts or notice your ranking changes so you can suggest that a new Google update happened. Finally you can read an interesting post and share your thoughts on the topic.

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However, the times of writing content for the sake of content have gone. Now the content should engage, should attract attention and earn natural links. Web Analytics is here to help you separate the wheat from the chaff.
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Top 14 Google Analytics Metrics to Feel the Pulse of Your Website Success

Measure → Analyze → Improve

Google is getting more and more critical to your website optimization work, as all of us have noticed. Yeah, I’m talking about all these Google-noodle updates bringing your websites up and down in the rankings. Does this remind you of anything?

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Google is, at least, very attentive to its users and now provides everyone with powerful free tools and apps that make optimization work easier and more effective. The most powerful app that Google ever created is still Google Analytics. There are a lot of reports in this app that should be reckoned with.
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