We are often asked why the home page of a website ranks high in the search results, while inner pages appear deeper in results. Sometimes, inner pages don’t appear at all because they seem to be invisible to search engines for some reasons. What are those reasons? We are here to approach these reasons and make them clear for you.
First off, the link building strategy you have chosen may have taken a wrong tack. Backlinks built through article submission directories, guest post blogs etc, are now looked at poorly by Google. Google has recently been penalizing article directories and guest posting blogs for manipulative link techniques. One of the most authoritative guest post platform, MyBlogGuest has just been penalized. Though Ann Smarty (founder of the MBG) says that this is just a PR game run by Matt Cutts, the fact is no one will find salvation from Google’s “eagle eye” if it looks to them like you might be playing link-building games. Continue Reading >>
The Olympics are over; however we are sure the Olympic motto “Faster! Higher! Stronger!” should be a motto of your website promotion during the whole year.
How to Win a Ranking Race and Sidestep Your Rivals
1. Make your site Faster!
On the web today, speed means quality. Visitors and search engines love sites that load quickly, have no broken links and missing images and have no filthy redirects and black hat spammy techniques. Site usability problems decrease visitor satisfaction, conversion rates and also have a direct impact on your rankings in Google. Continue Reading >>
Website structure optimization, link juice sculpting, improving internal linking – all this sounds familiar, doesn’t it? It’s the year 2014 and we will now explain again why internal links optimization is vitally important to get high rankings.
The Google Hummingbird update was implemented by Google to improve user experiences. As more and more searches are performed with voice search and the importance of semantic search grows, Google pays more attention to factors such as a site’s theme, long tail keywords and structured data. This means you can get additional search engine exposure if you make your site’s theme clear.
Search engines award top keyword rankings to the site that proves that it fits the subject of the search query the best.
Your primary goal of up-to-date SEO is to improve your website so it matches more than targeted keywords – it also matches the theme of a search query.
Were you surprised when you logged into your WebCEO Online account today? Yes, now WebCEO looks a lot different and I should confess I like the added tools and new interface very much!
The new WebCEO Online look was inspired with the best flat design practices. Now you can navigate easily between the tools and reports needed for site audits, link building, social metrics monitoring and marketing analytics or reach your favorite reports in just one click.
Internal Links Optimization
The Google Hummingbird update has made it inevitably necessary to establish and support a website theme with the help of an organized and optimized internal linking structure. With the new Internal Links Optimization tool you will be able to find out how authoritative your web pages are in the eyes of the search engines and optimize your internal linking structure to get the highest rankings. Continue Reading >>