A snippet is what we first see in search results and social media streams, it’s what makes us click or re-share. That is why, as a search engine marketer, you should pay attention to what searchers actually see in the search engine result pages.
First of all you should understand what a snippet consists of.
Title is retrieved from the <title> of the page. It is better to have it 70 characters or less, however now it is often said that search engines limit the length of the Titles by the pixels, not by keywords. Continue Reading >>
We know how frustrating it may be to find a new idea for a blog post. However, we know how to stop staring at a blank blog page, scratching your head and trying to write a word.
This ebook is the first part in a series that will teach you to find inspiration and ideas everywhere. Feel free to share this with your colleagues and do not forget to share your tips in the comments; we will add the best into our feature editions.
Click the image below or here to download the full ebook and always have content ideas to make your visitors and search engines happy. Continue Reading >>
Do you target a local audience? Then go and check how your site looks on mobile devices. If your site gives no value to mobile visitors, your business is dead for a great amount of prospects!
Nowadays to be local means to be mobile. In 2012 73% of US consumers used their mobile devices to search for local info. And 73% is a strong contingent.
Send your mobile visitors to your mobile version
First of all, consider what is the ultimate goal of your mobile website. You may want a website that will give your visitors full information about your business or a website where a purchase is performed. Once you have depicted your goal, you’ll be ready to achieve it. Continue Reading >>
Local search is really important now. Everyday millions of people search local phrases to find stores, restaurants, services or doctors. It’s obvious that you will want to be found on these local search queries, if you provide local services.
How to improve your local website conversions
1. Optimize for mobile devices.
Recent research shows that 1/3 of all online retail activity comes from mobile. This demonstrates how important it is to have your local website optimized for mobile devices. Check your website on different smartphones and tablets to understand what you should update. Continue Reading >>
Google Shopping has replaced the free Product Search in October’12 in the US. In Europe, the migration from free to paid will be complete by June 11th, 2013. What you want to know is how you can make (more) money by advertising your products on Google Shopping. Here it is:
1. How other people make money with Google Shopping
Product Listing Ads (PLAs) are those picture-ads that you see on Google’s Search Engine Result Page (SERP):