It’s Christmas time and that means sharing a positive mood and giving gifts to people we care about. We at Web CEO have done our best to make our stocking stuffer ready in time. Have you noticed the presents under your Web CEO “account tree”?
The SEO industry this autumn season was full of interesting, dramatic and influential updates and changes we should be thankful for and challenged about.
On September 25th, Google launched its regular Panda 4.1 Update; not as big as the previous one, but with new signals to detect low-quality content. Small and medium sites with high quality content were thankful to Google for being benefited with higher rankings in search results, while news, medical and download sites were bereft of their slices of cake.
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The main predictable online marketing trend for 2015 and ongoing years is the increased importance of content marketing and its distribution through cross-channel social platforms. Content strategy should be first in your online marketing strategy as all other trends that will be listed here lean on its quality pillars.Let’s face and follow them today in order to earn some benefits tomorrow.
By 2016, local search will be moving even further out into the streets, with local mobile expected to exceed desktop by more than 27 billion annual queries. source
Matt Cutts says he wouldn’t be surprised if mobile search exceeded desktop queries this year. source
Recently, Helen Vozna wrote an article entitled Mobile Website Optimization: Where to Start. She wrote about optimizing the way search engines crawl your website by providing and submitting a mobile sitemap. However, there is a modern technology that allows you to optimize your website for mobile users, while retaining the original user experience that you have invested so much time in. This technology is called responsive web design.