The SEO industry this autumn season was full of interesting, dramatic and influential updates and changes we should be thankful for and challenged about.
On September 25th, Google launched its regular Panda 4.1 Update; not as big as the previous one, but with new signals to detect low-quality content. Small and medium sites with high quality content were thankful to Google for being benefited with higher rankings in search results, while news, medical and download sites were bereft of their slices of cake. Continue Reading >>
The main predictable online marketing trend for 2015 and ongoing years is the increased importance of content marketing and its distribution through cross-channel social platforms. Content strategy should be first in your online marketing strategy as all other trends that will be listed here lean on its quality pillars.Let’s face and follow them today in order to earn some benefits tomorrow.
Recently, Helen Vozna wrote an article entitled Mobile Website Optimization: Where to Start. She wrote about optimizing the way search engines crawl your website by providing and submitting a mobile sitemap. However, there is a modern technology that allows you to optimize your website for mobile users, while retaining the original user experience that you have invested so much time in. This technology is called responsive web design.
Do you target a local audience? Then go and check how your site looks on mobile devices. If your site gives no value to mobile visitors, your business is dead for a great amount of prospects!
Nowadays to be local means to be mobile. In 2012 73% of US consumers used their mobile devices to search for local info. And 73% is a strong contingent.
Send your mobile visitors to your mobile version
First of all, consider what is the ultimate goal of your mobile website. You may want a website that will give your visitors full information about your business or a website where a purchase is performed. Once you have depicted your goal, you’ll be ready to achieve it. Continue Reading >>