Tag Archives: mobile website optimization
Platypus Unveiled at SMX Sydney 2015 as the Next Big Google Algorithm

platypus-mobile-friendly-update

Do you want to have an ear to the ground in the world of SEO, PPC, Email Marketing and Social Media Marketing? Then you should visit SMX, one of the top Search Marketing Events and SEO conferences attended by the high and mighties (the gurus) of the SEO world who will share their experiences, speculations, conduct workshops and divine upcoming trends in digital marketing.
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Taming the 10 Horses of the Mobile Apocalypse

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It’s been a week since the Google Mobile-Friendly Algorithm Update rolled out. It is a long-running update and it continues to affect websites that are compliant or non-compliant with the Google mobile search guidelines.  Most webmasters claim the update seems to be insignificant and only a few major websites like Reddit suffered from being hit by Google Mobilegeddon. However the list of losers and winners is not final. Google reports that the update may take weeks to roll out.
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Digital Marketing News Recap: What Is New in SEO, PPC and Social Media?

Are you the one who wants to change or the one who wants to fall behind?

It’s time for our quarterly SEO news recap.  Web CEO has carefully picked for you the hottest news and updates that happened in the fields of SEO, PPC and Social Media.

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What’s new in SEO and PPC?

Starting from January 23rd, Google made it easier for advertisers to compare the cost of Google Adwords data with other data in Google Analytics with the help of automatic currency conversion.
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Mobile SEO Countdown: What Factors Will Google Use After April 21?

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The digital world is flooded with Mobile Spring Madness and the only way to overcome it is to fall for it.  Since the latest Google announcement about its intent to include mobile-friendliness as a ranking factor after an April 21st update, the mobile readiness of your site is no longer optional; it is imperative. In the new age when the average amount of traffic that comes from smartphones is from 30% to 50% (depending on business niche), the fact that your website rankings can benefit from mobile optimization is heartwarming and challenging. Sure, you don’t want your website visitors to take flight at the first sign that your mobile website lacks user-friendliness. This can prevent you from benefitting from a large portion of highly-converting mobile traffic. Just so you know:
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5 Ways Mobile Readiness Impacts SEO

What does search engine optimization (SEO) and mobile readiness have in common? A lot more than you think. In 2014, mobile readiness officially arrived, which means that most people now do their research on smartphones before making a buying decision (regardless of where that final purchase is made), and there are more people using mobile devices compared to desktops. Of course, it was also a year of Panda and Penguin updates.

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