The digital world is flooded with Mobile Spring Madness and the only way to overcome it is to fall for it. Since the latest Google announcement about its intent to include mobile-friendliness as a ranking factor after an April 21st update, the mobile readiness of your site is no longer optional; it is imperative. In the new age when the average amount of traffic that comes from smartphones is from 30% to 50% (depending on business niche), the fact that your website rankings can benefit from mobile optimization is heartwarming and challenging. Sure, you don’t want your website visitors to take flight at the first sign that your mobile website lacks user-friendliness. This can prevent you from benefitting from a large portion of highly-converting mobile traffic. Just so you know: Continue Reading >>
What does search engine optimization (SEO) and mobile readiness have in common? A lot more than you think. In 2014, mobile readiness officially arrived, which means that most people now do their research on smartphones before making a buying decision (regardless of where that final purchase is made), and there are more people using mobile devices compared to desktops. Of course, it was also a year of Panda and Penguin updates.
Looking backwards at how things changed in the SEO world in 2014 and how many times Google updated its algorithm (13 times!), I think many SEOs saw their hair turn grey. But those who did manage to stay on their high horse after all Google’s updates know how important it is to stick to the successfully adopted SEO strategy created by Web CEO and supported by Google quality guidelines. May Success, Effectiveness and Opportunity be yours during the holidays and throughout the New Year with our SEO strategy 2015 (download the PDF version). Continue Reading >>
It’s Christmas time and that means sharing a positive mood and giving gifts to people we care about. We at Web CEO have done our best to make our stocking stuffer ready in time. Have you noticed the presents under your Web CEO “account tree”?