Tag Archives: online marketing strategy
5 Ways to Revive Your Old Posts Like a Content Marketing Pro

SEO and content marketing: how to revive old posts

There’s no content marketing without content. It’s critical to the success of your online business. Content helps drive traffic to your site by making you recognizable to search engines, helps people connect with you, and most importantly, it drives sales. In short, you can never have enough good content.
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Video Marketing: The Future of SEO (Infographic)

Video, SEO and digital marketing: infographic

Content is the common thread tying together SEO and digital marketing. Want your website to be at the top of search results? Make great content. Want to sell something? Make great content. Since that’s where the two goals intersect, it’s clear that superior content is the gateway to greater rewards in each.

And video might just be the winning ticket you were looking for.
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Brand Building: How to Build a Good Reputation

To build a brand online, you will need customers and other stakeholders to trust it and identify with what your business does. The following are some of the steps in the process of building a strong brand online.

1. Analyze and Understand the Market

It is always important for you to have a deep understanding of the market where you want to operate. Understanding the market allows you to know what the customer needs that are not getting fulfilled. It helps you understand how you can do things differently from what is already being done and carve a niche for yourself.
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Why Online Brand Tracking Is No Less Important Than SEO

Track your online brand mentions.

Our blog has seen a lot of SEO talk lately. SEO for legal firms, SEO for fashion sites, tips for local SEO… However, before you even start doing SEO for your site, the first and the most important steps are creating a brand, doing proper positioning and taking care of online brand tracking.

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4 Tips for Marketing to the B2B Millennial

b2b-millennials

While B2C organizations were forced to adapt to the changing face of the marketplace years ago, now a healthy percentage of B2B buyers are actually millennials. As a B2B marketer, do you know how to effectively market to millennial buyers and their distinct preferences?

The Changing Face of B2B

Whereas in 2012, millennials accounted for just 27 percent of the B2B research demographic, they now account for roughly half of all researchers and buyers. That’s a growth rate of over 70 percent in just three or four years. To remain competitive and successfully target this burgeoning demographic, here are some tips to think about:

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