Tag Archives: online marketing strategy
Brand Building: How to Build a Good Reputation

To build a brand online, you will need customers and other stakeholders to trust it and identify with what your business does. The following are some of the steps in the process of building a strong brand online.

1. Analyze and Understand the Market

It is always important for you to have a deep understanding of the market where you want to operate. Understanding the market allows you to know what the customer needs that are not getting fulfilled. It helps you understand how you can do things differently from what is already being done and carve a niche for yourself.
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Why Online Brand Tracking Is No Less Important Than SEO

Track your online brand mentions.

Our blog has seen a lot of SEO talk lately. SEO for legal firms, SEO for fashion sites, tips for local SEO… However, before you even start doing SEO for your site, the first and the most important steps are creating a brand, doing proper positioning and taking care of online brand tracking.

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4 Tips for Marketing to the B2B Millennial

b2b-millennials

While B2C organizations were forced to adapt to the changing face of the marketplace years ago, now a healthy percentage of B2B buyers are actually millennials. As a B2B marketer, do you know how to effectively market to millennial buyers and their distinct preferences?

The Changing Face of B2B

Whereas in 2012, millennials accounted for just 27 percent of the B2B research demographic, they now account for roughly half of all researchers and buyers. That’s a growth rate of over 70 percent in just three or four years. To remain competitive and successfully target this burgeoning demographic, here are some tips to think about:

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7 Ways to Save on Your Marketing Budget in the New Year

marketing-budget

One of the most difficult challenges faced by companies of all sizes is how to cut marketing costs without hurting the brand. It can be a tricky task to shave marketing expenses when you also feel a need for revenue to bring more awareness and customers to your business.

But small businesses and startups often find themselves facing experiencing difficulty in obtaining financing. Sometimes cutting costs appears the only logical way to go.
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Digital Marketing 2015: 4 Trends To Capitalize On

marketing-trends-2015

The main predictable online marketing trend for 2015 and ongoing years is the increased importance of content marketing and its distribution through cross-channel social platforms. Content strategy should be first in your online marketing strategy as all other trends that will be listed here lean on its quality pillars.Let’s face and follow them today in order to earn some benefits tomorrow.

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