Do you remember how exciting it was to eat only candies, cakes and cookies, when you were a child? And now you are a grown-up and know that it sounds better than it is. The same is true for SEO. Too much frosting, I mean optimization, may harm your website’s ranking. Here are 5 rules that help you avoid over-optimization and possible penalties caused by it.
It is New Year’s Eve and you want to follow the annual tradition of making those resolutions that, let’s face it, you won’t be fully keeping. We make resolutions with the best intentions but January ends and we forget most of them.
However, if you are an online business or rely on your site to bring in valuable business then there are some resolutions you seriously should think about making and keeping during 2013.
Do not start 2013 with false resolutions; start with the year by making your business prosperous.
1. Start with a full SEO audit.
This will help you understand what’s happening on your site so that you know what needs to change and where you’ll need to invest in your site to make it happen. A qualitative SEO audit involves looking at elements like your internal and external linking, code validation, URLs, redirects, digital assets, mobile presence, conversions, etc, to find areas of strength and weakness. The actual analysis is broken down into five large sections: accessibility, indexability, on-page ranking factors, off-page ranking factors and competitive analysis. With your audit in hand, it can be a lot easier to develop an actionable plan for the whole year. Continue Reading >>