Tag Archives: Penguin
The SEO News Recap You Should Read Before Your Vacation

seo-news

It’s almost time for summer vacation and all you can think about are beaches, forested mountains and cold beverages. But, there are also events in the digital marketing world you’ll want to think about before you hit the trails.

What’s new in SEO?

The search space has been lately engaged in an algorithm updates race.

On April 21st Google hit mobile search with its long-awaited Google Mobile-Friendly Update and only the mice in the fields remain ignorant of this. The experts from Google pointed that Mobilegeddon was even larger than Penguin or Panda. According to a recent study twice as many non-mobile friendly pages lost rankings as gained after the Mobile Update. If you have not yet re-optimized your website to meet mobile-friendly guidelines, you’d better start working on it before you take that vacation.
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How to Keep Your Backlink Profile Ever Clean

backlink-risk-audit

With the weather getting hotter, Google has been aggressively rolling out update after update. It all started with the Google Mobile-Friendly Update aka Mobilegeddon. Then it was followed by speculations about an additional Google Mobile Search Update dubbed Platypus and confirmations of a ‘Phantom 2 Update’. The latter update was first noticed on 4/29 and has been confirmed to be non Panda, Penguin or Mobile Algo related. It targets the overall quality of search results. Google Phantom 2 seems pretty similar to the Google Phantom Algo tweak rolled out in early May, 2013. Not long after that, Google Penguin 2.0 hit websites. This means we should be on the lookout for the next big Penguin update. Some experts have already confirmed information about an upcoming link spam penalizing algo update.
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How to Survive the SEO-mbie Apocalypse With the Web CEO Survival Guide

Happy Halloween our dear SEOs!

All Hallow’s Eve is destined to bring a lot of frightening fun. With all those jack-o’-lanterns, trick-o-treating and dressing up in freaky costumes, being an SEO you should keep your eyes open. This year SEO Halloween is accompanied by a real SEOmbie Apocalypse. Yes, you heard me right! If you run an online business, the SEOmbie Apocalipse may come to you as well. Horrible SEOmbie monsters like a shambling Panda, a crawling Penguin, a peaky Hummingbird and a spooky Pigeon are crawling in pursuit of your site rankings’ freshness and your traffic savor. Are you equipped enough to protect your site against SEO-mbie attacks? We have prepared the SEOmbie Survival Guide for you to stay BOO-tiful and keep your site safe.

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Google Penguin 3.0: The Key Takeaways And Penguin-Proof Predictions From Web CEO

Google Penguin 3.0 Update

I love penguins and many of you do as well. They are cute, not aggressive and have a funny way of walking. But to those who do SEO, a penguin is a kind of monster pecking their sites and eating their rankings. No wonder most SEOs shudder at the thought of penguins. It’s been almost a year since the 2.1 edition of Penguin rolled out. Now, just in time for Halloween, the Google Penguin 3.0 Update is here.  It started its invasion on October 17th and it is going to roll out across the globe over the next several weeks. People initially felt relief after John Mueller (the famous Google Webmaster Trends Analyst) said that the update had already been completely rolled out, but this was soon followed by an unexpected message from Pierre Far (another major Google Webmaster Trends Analyst) implying that the effects were yet to be seen in most cases.
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The Most Important Google Updates of the Year and How They Changed SEO

Google changes its algorithm almost every day. However, search results were affected greatly by some major updates this past year. When you know the dates of the most important updates, you can understand changes in your rankings and organic website traffic and ultimately improve search engine optimization. Let’s see how Google changed SEO in 2013:

panda-and-pinguin

Panda

The year started with the animal that frightened every search marketer. The Google Panda update was meant to stop sites with low quality content from working their way into Google’s top search results. Websites that used scraped content were penalized by Google and disappeared from the Google search results pages. Google says it only takes a few pages of poor quality or duplicate content to hold down traffic on an otherwise solid site, and recommends such pages be removed, blocked from being indexed by the search engine, or rewritten.
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