Tag Archives: SEO in brief
SEO in Brief: 301 vs. 404

We are often asked what a webmaster should do after unwanted pages are deleted; whether the URLs should be 404 or 301-redirected.

seo-friendlyredirects

First of all let’s understand what 404 and 301 redirects are.

A 404 Not Found means that the client was able to communicate with the server, but the server could not find anything matching the request. The web site hosting server will typically generate a “404 Not Found” web page when a user attempts to follow a broken or dead link. A 404 error implies that the requested URL may be available again in the future, but not necessarily with the same content.
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SEO in Brief: Keyword Cannibalism

In lay terms “keyword cannibalism” is a situation where multiple pages are targeting the same keyword. Keyword cannibalism will not bring you a Google penalty, of course, but such a situation is not effective for bringing targeted traffic. When multiple pages target a keyword, it creates confusion for the search engines. You do not want to compete between your own pages when your real competitors are waiting for your rankings to fall.

Keyword cannibalism may also occur when social media pages gain rankings quicker than your website pages. Social media pages are often viewed as authoritative enough to replace your primary content in the search listings. Competing with your own social media profiles is not necessarily a bad situation to have.
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SEO in Brief: Title Tag Length

Q: Is it really bad for on-the-page SEO to have a Title tag longer than 65-70 characters?

From the SEO point of view it is important to have your keywords in a Title tag. But remember that there should not be any keyword stuffing. The character number refers only to the number of words of the Title tag that visitors will see on their search results pages.

Your Title tag doesn’t have to be limited to 65-70 characters. However, it is better to make your Title tag short enough to make it visible on the search engine results pages for your visitors. Now it is often said that search engines limit the length of the Titles by the pixels, not by keywords.
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SEO in Brief: What Kind of Content Do Search Engines Index?

Our Web CEO Support Angels often receive SEO and SMO related questions and they do their best to explain search engine optimization basics, although their job is to specifically help you operate the Web CEO tools. We have decided to make these answers available to all of you by another channel as well. Meet our new blog-category “SEO in brief,” where we answer the SEO-related questions we get the most often.

Q: I was often told not to use Flash on my site, because Google cannot index it. Should I still stay away from it?

Googlebot can index almost any text a user can see as he or she interacts with any Flash SWF file on your site. Google can use that text to generate a snippet or match query terms in Google searches. But this doesn’t mean all search engines can.
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