Tag Archives: SEO in brief
KEI: A Fossil or An Essential Metric?

If you’ve been working at least half as long in the SEO industry as we’ve been, you should know about the KEI acronym. KEI stands for keyword effectiveness index. It was created as a statistic that reveals the most effective keyword phrases and terms to use in optimizing your web pages.

kei-fossil

The Keyword Effectiveness Index compares the number of searches (demand) a keyword gets per month (its popularity) divided by the number of pages in a search engines index (supply). The higher the KEI, the more popular your keywords are, and the less competition they have. This means that, for a keyword with a relatively high KEI, you ought to have a better chance of getting to the top in the search engines and receive a good number of searchers for your effort.
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Can Low Quality but Organic Links Hurt Your SEO?

Our Support Angels were asked an interesting question recently: can low quality but absolutely organic links ruin SEO and decrease rankings.

To answer the question we should first understand what is the difference between “low quality” and “low authority” backlinks.

Low quality links are the links that can ruin rankings. These links are usually created to manipulate search engine results and can’t be called organic. These links are usually created for search engines, not human searchers and are placed on sites no real people visit. These links can and probably will hurt your rankings if the majority of your backlinks are low quality.
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SEO in Brief: Is Ranking Still Important?

Q: After the Google Panda and Penguin updates my rankings decreased. I am afraid that this Hummingbird algorithm will bring nothing good too. Isn’t it better to forget about rankings and concentrate on social media?

First of all, remember that rankings don’t matter so much as conversions. You get conversions when your site receives targeted traffic. Below you can see the main sources that can bring traffic to a website.

traffic sources
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SEO in Brief: How to Remove URLs from Search Engine Indices

Q: I think my website was hit by the Google Panda update because of low quality articles we had. How can I remove the URLs from a search engine index?

First of all you can use the Noindex Metatag, which is understood by most search engines. To implement it, place the following code on the page you want to remove:

<META NAME=”ROBOTS” CONTENT=”NOINDEX, NOFOLLOW”>

The Noindex Metatag prevents the page from being indexed. The page itself will still be crawled, though the search engines may visit it less often over time.

The following method of removing a web page may be better from the SEO point of view:
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SEO in Brief: 301 vs. 404

We are often asked what a webmaster should do after unwanted pages are deleted; whether the URLs should be 404 or 301-redirected.

seo-friendlyredirects

First of all let’s understand what 404 and 301 redirects are.

A 404 Not Found means that the client was able to communicate with the server, but the server could not find anything matching the request. The web site hosting server will typically generate a “404 Not Found” web page when a user attempts to follow a broken or dead link. A 404 error implies that the requested URL may be available again in the future, but not necessarily with the same content.
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