All Hallow’s Eve is destined to bring a lot of frightening fun. With all those jack-o’-lanterns, trick-o-treating and dressing up in freaky costumes, being an SEO you should keep your eyes open. This year SEO Halloween is accompanied by a real SEOmbie Apocalypse. Yes, you heard me right! If you run an online business, the SEOmbie Apocalipse may come to you as well. Horrible SEOmbie monsters like a shambling Panda, a crawling Penguin, a peaky Hummingbird and a spooky Pigeon are crawling in pursuit of your site rankings’ freshness and your traffic savor. Are you equipped enough to protect your site against SEO-mbie attacks? We have prepared the SEOmbie Survival Guide for you to stay BOO-tiful and keep your site safe.
If you’ve been working at least half as long in the SEO industry as we’ve been, you should know about the KEI acronym. KEI stands for keyword effectiveness index. It was created as a statistic that reveals the most effective keyword phrases and terms to use in optimizing your web pages.
The Keyword Effectiveness Index compares the number of searches (demand) a keyword gets per month (its popularity) divided by the number of pages in a search engines index (supply). The higher the KEI, the more popular your keywords are, and the less competition they have. This means that, for a keyword with a relatively high KEI, you ought to have a better chance of getting to the top in the search engines and receive a good number of searchers for your effort. Continue Reading >>
Our Support Angels were asked an interesting question recently: can low quality but absolutely organic links ruin SEO and decrease rankings.
To answer the question we should first understand what is the difference between “low quality” and “low authority” backlinks.
Low quality links are the links that can ruin rankings. These links are usually created to manipulate search engine results and can’t be called organic. These links are usually created for search engines, not human searchers and are placed on sites no real people visit. These links can and probably will hurt your rankings if the majority of your backlinks are low quality. Continue Reading >>
Q: After the Google Panda and Penguin updates my rankings decreased. I am afraid that this Hummingbird algorithm will bring nothing good too. Isn’t it better to forget about rankings and concentrate on social media?
First of all, remember that rankings don’t matter so much as conversions. You get conversions when your site receives targeted traffic. Below you can see the main sources that can bring traffic to a website.