Tag Archives: SEO in brief
6 Black Hat SEO Practices That Will Doom Your Soul [Infographic]

Halloween is near. Scary things crawl out of their dark holes to celebrate and feed. Some of them may already have found their way into your site… and when midnight comes, they will gnaw at your rankings, suck your link juice, then dump your site’s cold, shriveled body on page 2 of Google!

That’s what happens when you practice black magic. Or, in SEO terms, when you dabble in black hat SEO practices. Demons hear your call and gleefully answer it, drawn to the scent of a sinning webmaster. For the “meager” price of making your website their home, they promise you high rankings, lots of visitors and a spike of traffic – and then take it all away. Sometimes demons drag the website itself to the abyss, too.
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Static Website vs Dynamic Website: Which Is Better for SEO?

Static vs dynamic websites

All websites were static once. Join me in my time machine and check the CNN web page as it was in 1996.

It loads in under 32 ms, its size is 74 KB, there are only 22 requests to load the full page.

Static vs dynamic websites
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RankBrain – the Wild Card of the Google Search Ranking System

rankbrain-joker-wildcard

RankBrain represents one of the most intriguing changes in the world of SEO in the last year. Initially introduced in October 2015, it still remains a mystery for most experts. However, due to numerous studies performed since then, we are able to understand some basics features of this machine learning system.

Even though the name may imply otherwise, its priority is to provide more relevant results to searches that are completely new. After initial trials, people from Google realized that this system is actually great when dealing with ambiguous and poorly defined queries as well as natural language.

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SEO Bestiary: What Kind Are You?

seo-bestiary

I am not going to talk about Panda, Penguin and even Platypus!

This post is about us SEO workers who work diligently to make our sites visible and usable, who monitors every Google Update change and fine-tune sites to comply with Google guidelines.

If you do not recognize yourself among the following SEO beasts, feel free to add your own description. I’ll be happy to update the post and I promise to link to your site (we are all sharks at SEO 😉 ).

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URL Redirects: Finding a Better Place for Your Content

301-permanent-redirect

Thanks to the questions our Web CEO Support Angels field every day, we have a great source of user generated content for our blog.

For those who often hear about URL redirects, such as 301s and 302s, but don’t fully understand what they are and what they are needed for, we want to clear a few things up.

URL redirects cause a requested page or domain to automatically send users and search engines to another page or server.  There are many types and ways of redirecting your content from an old server location to a new one.  It mainly depends on what programming language the website is written in, what path for redirects you use (server-sided or client-sided) and what the purpose of a URL redirection is.  Be aware that any incorrect move of your content from one URL to another may cause visitor traffic loss and even a temporary drop of your search engine rankings.  Improper redirect generation is like moving to a new place while leaving all your things where you lived before.  But sometimes you have no other option but to change an old cubbyhole for your content to a new and better one with all the page or domain authority and link juice transferred to a new URL.

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