RankBrain represents one of the most intriguing changes in the world of SEO in the last year. Initially introduced in October 2015, it still remains a mystery for most experts. However, due to numerous studies performed since then, we are able to understand some basics features of this machine learning system.
Even though the name may imply otherwise, its priority is to provide more relevant results to searches that are completely new. After initial trials, people from Google realized that this system is actually great when dealing with ambiguous and poorly defined queries as well as natural language.
I am not going to talk about Panda, Penguin and even Platypus!
This post is about us SEO workers who work diligently to make our sites visible and usable, who monitors every Google Update change and fine-tune sites to comply with Google guidelines.
If you do not recognize yourself among the following SEO beasts, feel free to add your own description. I’ll be happy to update the post and I promise to link to your site (we are all sharks at SEO 😉 ).
Thanks to the questions our Web CEO Support Angels field every day, we have a great source of user generated content for our blog.
For those who often hear about URL redirects, such as 301s and 302s, but don’t fully understand what they are and what they are needed for, we want to clear a few things up.
URL redirects cause a requested page or domain to automatically send users and search engines to another page or server. There are many types and ways of redirecting your content from an old server location to a new one. It mainly depends on what programming language the website is written in, what path for redirects you use (server-sided or client-sided) and what the purpose of a URL redirection is. Be aware that any incorrect move of your content from one URL to another may cause visitor traffic loss and even a temporary drop of your search engine rankings. Improper redirect generation is like moving to a new place while leaving all your things where you lived before. But sometimes you have no other option but to change an old cubbyhole for your content to a new and better one with all the page or domain authority and link juice transferred to a new URL.
The beauty of SEO campaigns is that they can be run from anywhere. You don’t need a huge office space to house all your employees.
You can outsource the bulk of the work to freelancers. If you’re in the market for an excellent SEO campaign, there are seven types of freelancers that can support your effort.
Content marketing is a major piece of an SEO campaign, and unless you have endless time on your hands and plenty of talent, it’s just not possible without freelance writers. They pose several advantages that an in-house writer cannot, such as reduced overhead, since freelance writers are generally paid on commission or by the hour rather than on salary with benefits.
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