Measure → Analyze → Improve
Google is getting more and more critical to your website optimization work, as all of us have noticed. Yeah, I’m talking about all these Google-noodle updates bringing your websites up and down in the rankings. Does this remind you of anything?
Google is, at least, very attentive to its users and now provides everyone with powerful free tools and apps that make optimization work easier and more effective. The most powerful app that Google ever created is still Google Analytics. There are a lot of reports in this app that should be reckoned with.
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