YouTube is the second most visited website after Google – which makes it the second biggest search engine in the world. Online videos are great as entertainment and tempting as a source of income; it’s no wonder so many Internet users are going crazy over them. If you are one of those ambitious users, today is your lucky day! This step-by-step YouTube SEO guide has all you need to get your videos at the top of YouTube search.
So, what’s the first in our list of YouTube SEO tips?
The first and the most important rule of YouTube SEO: only high-quality videos may apply.
One of the biggest ranking factors for a video is how many users watch it from start to finish. This is also called user retention. If users give up on the video before it’s over, it’s no different from bouncing off, except with more severe effects. Your video needs to be so fantastic, the majority of viewers will stay and watch the whole thing. To reiterate: make an awesome video, or nothing will work.
It doesn’t matter how good you are at SEO; a bad video will never rank high, period. YouTube is a democracy where users decide which videos deserve to rank. No other site has taken the “content is king” principle to heart as much as YouTube. That’s why, before you even consider doing SEO, you need to make an excellent video. Start strong, or don’t start at all.
Have you made one already? You rock! Now you are ready for SEO.
As usual, SEO starts with keywords and the means to find them. Since the goal is to rank in YouTube, why not make it the first place to look?
The number one source of keywords for YouTube is its search bar.
Start typing in the bar, and YouTube will try to guess what you are trying to find. These guesses are based on actual search phrases typed by countless users before you, which makes those phrases perfect as your keywords. You know people will type them in, so if you use them to optimize your video, it may be found more easily.
Now, ranking in YouTube is awesome and all, but it won’t hurt to get picked up by Google, too. YouTube videos rank really well in Google; it’s not uncommon for them to occupy multiple SERPs before non-video results start appearing. It therefore makes sense to optimize your videos for Google’s search algorithm, too. That’s where you need SEO tools.
Whip out WebCEO’s Keyword Suggestions and type in it the keywords you’ve found so far.
You will want to know the keywords’ global search volume. A high search volume means more people can find you by typing those keywords in Google. There’s also local search volume, which is useful when your videos are meant to promote your brand in specific locations (something local businesses do often). Now you have all you need to collect the most potent keywords!
In order to optimize content with keywords, you can strategically place them where they will be noticed by search engines. How do you do it on YouTube? Video optimization begins before you even upload your video on the platform. Here are the places to use YouTube keywords.
Once your keywords are in place, the next step is tracking how they help you rank. If you are a proud website owner who also runs a YouTube channel, you can track both Google and YouTube rankings in WebCEO’s Rank Tracking tool.
First, open the tool and click on Settings. Then add your keywords in the Keywords tab.
Next, select the Search Engines tab and press the Add a search engine button to choose Google and YouTube.
Lastly, click Save to start scanning. The tool will show how your website ranks in Google and your YouTube channel ranks in YouTube, for each keyword. With this information, you will always know if you should re-optimize your videos.
Do you need to build links to a YouTube video the same way you would to your own site?
The answer is “maybe”. Not a solid “yes”. Just a “maybe”.
Why is that?
For starters, YouTube is already a high-authority domain. There’s no need to build more links to it; that won’t help your video rank higher in YouTube nor in Google. Second, videos need views to rank, and backlinks aren’t as good at bringing views as one would like them to be. If you want views, you should embed the video on other websites instead.
And lastly, the time you spent building links to a video could’ve been spent on making a new video. Or building links to your own site. The point is, link building just isn’t as big in YouTube SEO as it is everywhere else.
That’s not to say links aren’t any good. Links bring traffic, and traffic means views! That extra traffic might just tip the scales in your favor, so build backlinks with gusto. Now, the question is: from where?
1. Sites with user-generated content. Most forums and blogs are accepting of videos, as long as they are relevant to whatever topic is in discussion. Q&A sites like Quora and Reddit qualify, too.
2. Your own website. If you have one, and if you can embed or put a link to your video there, then by all means do so.
3. Email. It’s standard practice to notify subscribers of your updates via email. Such links may not pass any authority whatsoever, but who can say no to more user traffic?
4. Competitor videos’ backlink profiles. You can find out who links to any page on the Internet with WebCEO’s Competitor Backlink Spy. Pick videos from competitor channels, put the URLs in the tool and find websites who might give you backlinks.
And while we are still on this topic, don’t forget you can build links to your website from YouTube. The best place to put a YouTube backlink is a video’s description – specifically above the “read more”, since it’s the most visible part of the description. And while multiple links are allowed in there, keep in mind that users won’t click on them equally.
All links on YouTube are nofollow, by the way.
What else does a video need to rank? Other than keywords, YouTube looks at several more things before ranking its videos. Some of those signals are so easy to understand, even a preschooler could become a YouTube SEO expert. Those are, of course, the signals you can count.
Get as many of these as possible:
Other signals are trickier as they can’t be so easily measured. Fortunately, a preschooler could still understand what they mean, and so can you. We’ve already talked about user retention in the beginning of this post, now it’s time to discuss this more.
First, there is video length. Videos shorter than 5 minutes tend to not rank as well as longer videos. Understandable: how much content can you cram in under mere 5 minutes? Take your time filming and don’t be stingy.
The other matter is consistent releases. One of the worst things that can happen to your videos is for them and their channel to fall into obscurity. And no video (unless it’s viral) is safe from such a fate. Just think about it: a few days into your video’s lifetime, who will remember it even exists? New videos pop up on YouTube all the time, and even they will be watched and forgotten soon enough. The only way to fight this problem is to regularly update your channel with new videos. By all means, ask viewers to subscribe to your channel and also ask them to click the bell that signifies they want to be notified the next time you publish a video.
Appearing in search results isn’t enough. A video that gets no clicks is deemed irrelevant and slides down the ranking ladder. You need to make your video’s search result more clickable. But how?
Here’s everything you need to increase a YouTube video’s CTR.
All good things must come to an end. Afterwards, what truly matters is the impact left by them. YouTube videos are no different. When a video ends, the viewers leave, and you don’t want them to leave without making you a little more successful.
The end screen is where you make the last seconds count. Finish your videos like a boss with these final touches:
Video content is gaining more popularity with each passing day. It’s expected to hog over 80% of global user traffic in 2021, and the trend will continue to grow. That’s a source of traffic you want on your side as soon as possible. The time to learn and apply the best practices in YouTube video SEO is now!