Halloween is near. Scary things crawl out of their dark holes to celebrate and feed. Some of them may already have found their way into your site… and when midnight comes, they will gnaw at your rankings, suck your link juice, then dump your site’s cold, shriveled body on page 2 of Google!
That’s what happens when you practice black magic. Or, in SEO terms, when you dabble in black hat SEO practices. Demons hear your call and gleefully answer it, drawn to the scent of a sinning webmaster. For the “meager” price of making your website their home, they promise you high rankings, lots of visitors and a spike of traffic – and then take it all away. Sometimes demons drag the website itself to the abyss, too.
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