What is the biggest challenge for today’s website owners and digital marketers? It is to keep your target visitors as long as possible on your site and direct them softly to the end point of the conversion funnel that is a call-to-action. To evaluate the rate of visitor engagement you can use the Google Analytics Behavior insights such as the Bounce Rate and Average Time on Page. The higher the bounce rate and the lower the average time on page, the lower the conversion rate is. What is the best SEO technique you can use to improve the score for these SEO variables and make people dive deeper into your website? –Highlighted hyperlinks in the body of pages can bring a reader to other important pages where he can find additional relevant info, then sign up for your service, buy your product, subscribe for a newsletter or leave his contact details. In SEO we call all this internal links map or structure.
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