How to Use Sitemaps Wisely

Sitemaps have no standardized name or file location, so search engines do not read them by default. Instead you should notify the search engines about your sitemap. You can place a link to your Sitemap file in your robots.txt file, submit your Sitemap via the Webmaster Tools of Google and Bing or just submit your Sitemap with the Web CEO Sitemap Generator.

You may give your Sitemap file any name you choose and store it anywhere on your site (although the site root is a reasonable place to put it). The Sitemap file must be a UTF-8 encoded text file, that means that URLs with some special characters must use entity escaping for search engines to parse them correctly.

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3 Rules Determining the Quality of Your Website

Google has said the Google Panda algorithm update was designed to reduce rankings for low-quality sites and provide better ranking for high-quality sites. Website quality factors are a hot topic again as Matt Cutts of Google announced that the Panda algorithm will soon be more integrated into their overall continuous algorithm updates.
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Things That Kill Your Landing Page Conversions

A landing page is a page where traffic is sent specifically to perform a desired action. You can bring in traffic via PPC ads, banners, email newsletters and organic search traffic.

Happy landing - SEO cartoon by Web CEO

Nothing should distract visitors on their road to becoming your customers. Below are 5 common mistakes marketers make with their landing pages. We will tell you how to avoid them.

1. Unclear Call to Action

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5 Rules That Help You Avoid Over-Optimization

Do you remember how exciting it was to eat only candies, cakes and cookies, when you were a child? And now you are a grown-up and know that it sounds better than it is. The same is true for SEO.  Too much frosting, I mean optimization, may harm your website’s ranking. Here are 5 rules that help you avoid over-optimization and possible penalties caused by it.

Brains of a SEO Expert - cartoon by Web CEO

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Best SEO Plugins for Your Blog

WordPress is a great platform and takes care of about 80% of the mechanics of SEO according to Matt Cutts. While this is true, it does not mean that you can’t improve things further and this is where SEO plugins come into play. Here are some SEO plugins that may be useful for your blog optimization and promotion.

All in One SEO Pack (AIO) is one of the oldest and most popular SEO plugins for WordPress blogs. We recommend it for all new installations of WordPress. It lets you customize your title, image tags description, keywords and Meta tags. Download it here.
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