3 Rules Determining the Quality of Your Website

Google has said the Google Panda algorithm update was designed to reduce rankings for low-quality sites and provide better ranking for high-quality sites. Website quality factors are a hot topic again as Matt Cutts of Google announced that the Panda algorithm will soon be more integrated into their overall continuous algorithm updates.
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Things That Kill Your Landing Page Conversions

A landing page is a page where traffic is sent specifically to perform a desired action. You can bring in traffic via PPC ads, banners, email newsletters and organic search traffic.

Happy landing - SEO cartoon by Web CEO

Nothing should distract visitors on their road to becoming your customers. Below are 5 common mistakes marketers make with their landing pages. We will tell you how to avoid them.

1. Unclear Call to Action

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5 Rules That Help You Avoid Over-Optimization

Do you remember how exciting it was to eat only candies, cakes and cookies, when you were a child? And now you are a grown-up and know that it sounds better than it is. The same is true for SEO.  Too much frosting, I mean optimization, may harm your website’s ranking. Here are 5 rules that help you avoid over-optimization and possible penalties caused by it.

Brains of a SEO Expert - cartoon by Web CEO

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Best SEO Plugins for Your Blog

WordPress is a great platform and takes care of about 80% of the mechanics of SEO according to Matt Cutts. While this is true, it does not mean that you can’t improve things further and this is where SEO plugins come into play. Here are some SEO plugins that may be useful for your blog optimization and promotion.

All in One SEO Pack (AIO) is one of the oldest and most popular SEO plugins for WordPress blogs. We recommend it for all new installations of WordPress. It lets you customize your title, image tags description, keywords and Meta tags. Download it here.
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How to Perform an SEO Audit

This blog post is written for you, if you promised yourself to do more SEO on your website, but don’t know where to start.

seo-audit-check-list

First of all, prepare the list of your most important web pages’ URLs and the keywords they are optimized for (remember that 1-3 keywords per page is optimal).

Check your site’s quality and essential optimization.

The first stage in doing a site audit consists of two parameters: checking for indexability and good on-the-page optimization. These two parameters influence the site quality that search engines pay attention to while ranking your pages.
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