How to Win With the New Google Shopping

Google Shopping has replaced the free Product Search in October’12 in the US. In Europe, the migration from free to paid will be complete by June 11th, 2013.  What you want to know is how you can make (more) money by advertising your products on Google Shopping. Here it is:

1. How other people make money with Google Shopping

Product Listing Ads (PLAs) are those picture-ads that you see on Google’s Search Engine Result Page (SERP):

Google-product-listing-ads
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Save Your Rankings from Aggressive Penguin Updates

Matt Cutts confirmed that Penguin 2.0 is on the way, and that it will be a big one. He specifically said it would be “significant” and one of the most talked about Google algorithm updates this year. Follow these steps to secure your rankings.

The new Penguin update is expected to be even more aggressive in dealing with spammy links. Even if your backlink profile seems good for Google now, it’s better to perform a thorough audit to save your rankings.

Analyze and clean your backlink profile.

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How to Use Sitemaps Wisely

Sitemaps have no standardized name or file location, so search engines do not read them by default. Instead you should notify the search engines about your sitemap. You can place a link to your Sitemap file in your robots.txt file, submit your Sitemap via the Webmaster Tools of Google and Bing or just submit your Sitemap with the Web CEO Sitemap Generator.

You may give your Sitemap file any name you choose and store it anywhere on your site (although the site root is a reasonable place to put it). The Sitemap file must be a UTF-8 encoded text file, that means that URLs with some special characters must use entity escaping for search engines to parse them correctly.

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3 Rules Determining the Quality of Your Website

Google has said the Google Panda algorithm update was designed to reduce rankings for low-quality sites and provide better ranking for high-quality sites. Website quality factors are a hot topic again as Matt Cutts of Google announced that the Panda algorithm will soon be more integrated into their overall continuous algorithm updates.
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Things That Kill Your Landing Page Conversions

A landing page is a page where traffic is sent specifically to perform a desired action. You can bring in traffic via PPC ads, banners, email newsletters and organic search traffic.

Happy landing - SEO cartoon by Web CEO

Nothing should distract visitors on their road to becoming your customers. Below are 5 common mistakes marketers make with their landing pages. We will tell you how to avoid them.

1. Unclear Call to Action

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