With the weather getting hotter, Google has been aggressively rolling out update after update. It all started with the Google Mobile-Friendly Update aka Mobilegeddon. Then it was followed by speculations about an additional Google Mobile Search Update dubbed Platypus and confirmations of a ‘Phantom 2 Update’. The latter update was first noticed on 4/29 and has been confirmed to be non Panda, Penguin or Mobile Algo related. It targets the overall quality of search results. Google Phantom 2 seems pretty similar to the Google Phantom Algo tweak rolled out in early May, 2013. Not long after that, Google Penguin 2.0 hit websites. This means we should be on the lookout for the next big Penguin update. Some experts have already confirmed information about an upcoming link spam penalizing algo update.
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