Tag Archives: guest blogging
7 Reasons Why Entrepreneurs Can’t Afford to Ignore SEO

Why SEO is important for entrepreneurs.

Seven very compelling reasons.

When I started my first business at the age of 21, SEO didn’t exist. Or if it did, it certainly wasn’t something entrepreneurs worried about. The pace of business was slower, you waited for contracts to arrive by post, and if you needed to meet with someone in the US, you had to fly there. Now, everything is virtual, immediate, hyperactive, and demanding. Like many entrepreneurs, I’ve had to learn to adapt the way I do business.
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What Digital Marketers Should Focus On Is Trust Flow

A New PageRank Alternative

How to build links with a new PageRank alternative

Invented by Google founders Larry Page and Sergey Brin, PageRank (PR) was a formula that evaluated the quality and quantity of links to a particular webpage in order to find out its relative score and that page’s importance on a scale of 0 to 10. With the help of this calculation, Google determined which pages appeared in search results.
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10 Amazon Marketing Tips Sellers Must Know

amazon-marketing-tips

In 2017, a lot of entrepreneurs will be choosing between Yahoo Commerce Central, Magento Commerce, Ebay and Amazon as platforms to sell their products. Many make it a full-time job, reaping steady rewards from buying and selling various things. Many businesses use these platforms to move products they also sell on their websites.

But it’s not always easy to stand out now that there are hundreds of thousands of sellers taking advantage of this market. On a major commerce platform, Amazon, selling your products successfully and marketing your online store is all about understanding marketing.
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The Value of the Hashtag: 4 Tips for User Generated Content

how-to-use-hashtags

Hashtags are everywhere. Ask the youth today what the symbol is, and that’s what they’ll tell you – they’ve never even heard of a “pound sign.” But as a marketing professional, what are you supposed to do with hashtags and how can you create a great one? Can you just adopt some from the mainstream, like the infamous #TBT for Throwback Thursday, or do you need to make your own?

The importance of hashtags lies in their ability to help your brand aggregate user generated content and extend your following by creating a short, memorable slogan, and it’s not hard to do. For those still grappling with the format, however, we’ve pulled together a few key tips that will help you create catchy hashtags for your social media posts, but don’t forget to ask for help from millennials in your own workplace.
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The 7 Most Overlooked Fundamentals in SEO

seo-fundamentals

Search engine optimization (SEO) is a complicated strategy with many moving parts, made even more complicated by the fact that Google doesn’t publish the true nature or exact mechanisms of its ranking algorithm. Instead, we rely on a number of “best practices” and fundamentals we’ve learned to be successful through trial and error and collaboration over the years. Some of these fundamentals are more obvious than others, and some marketers jump straight into the game with ongoing strategies like content marketing and offsite optimization without making sure all these foundational best practices are in place.

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