Tag Archives: guest blogging
RankBrain – the Wild Card of the Google Search Ranking System

rankbrain-joker-wildcard

RankBrain represents one of the most intriguing changes in the world of SEO in the last year. Initially introduced in October 2015, it still remains a mystery for most experts. However, due to numerous studies performed since then, we are able to understand some basics features of this machine learning system.

Even though the name may imply otherwise, its priority is to provide more relevant results to searches that are completely new. After initial trials, people from Google realized that this system is actually great when dealing with ambiguous and poorly defined queries as well as natural language.

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How to Tell Your Brand’s Story in a Powerful Way

company-storytelling

If you’re an entrepreneur, you know the story of your business. You followed it from an initial idea to execution, so you should have a deep understanding of what makes your brand tick.

But you can’t assume your audience will inevitably arrive at the same interpretation. If you want to get everyone on the same page, you have to become a storyteller.

What is Storytelling?
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The 6 Advantages Facebook Advertising Has Over Google

facebook-vs-google-adwords

For years, Google has been the brand to beat in online advertising. Its AdWords platform has been the central component of countless advertising campaigns, and since Google is such a household name, it’s often the first thing that comes to mind when people consider online advertising. Not only is Google by far the most popular search engine in the world, giving the platform access to billions of users, it also has some of the deepest reserves of user data, some of the best reporting technology, and one of the best models for ad pricing—a bid-based cost-per-click model.
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Offline Still Matters: SEO’s Effect on UX

user-experience

So much of marketing happens online that the real world products being advertised almost feel like an afterthought. In fact, it’s not at all uncommon to watch a commercial and find yourself completely unsure what was being advertised, in part because the product matters less than building a brand. The brand is a complex blending of emotional responses and products, of broad associations that make consumers think they can trust a company. But where does that leave products in the real world?
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How to Harness Millennial Marketing Power

harness-millennial-marketing

Millennials get a hard time in the press – portrayed as self-centered and difficult to work with – but you may want to steer clear of these assessments as the face of marketing changes. In 2012, millennials were only 27 percent of the B2B market, but they now make up about half of the market, and are still making gains. This is a market you can’t afford to discount or disparage. In fact, they should be central to how you think about marketing.
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