Tag Archives: guest blogging
10 Amazon Marketing Tips Sellers Must Know

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In 2017, a lot of entrepreneurs will be choosing between Yahoo Commerce Central, Magento Commerce, Ebay and Amazon as platforms to sell their products. Many make it a full-time job, reaping steady rewards from buying and selling various things. Many businesses use these platforms to move products they also sell on their websites.

But it’s not always easy to stand out now that there are hundreds of thousands of sellers taking advantage of this market. On a major commerce platform, Amazon, selling your products successfully and marketing your online store is all about understanding marketing.
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The Value of the Hashtag: 4 Tips for User Generated Content

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Hashtags are everywhere. Ask the youth today what the symbol is, and that’s what they’ll tell you – they’ve never even heard of a “pound sign.” But as a marketing professional, what are you supposed to do with hashtags and how can you create a great one? Can you just adopt some from the mainstream, like the infamous #TBT for Throwback Thursday, or do you need to make your own?

The importance of hashtags lies in their ability to help your brand aggregate user generated content and extend your following by creating a short, memorable slogan, and it’s not hard to do. For those still grappling with the format, however, we’ve pulled together a few key tips that will help you create catchy hashtags for your social media posts, but don’t forget to ask for help from millennials in your own workplace.
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The 7 Most Overlooked Fundamentals in SEO

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Search engine optimization (SEO) is a complicated strategy with many moving parts, made even more complicated by the fact that Google doesn’t publish the true nature or exact mechanisms of its ranking algorithm. Instead, we rely on a number of “best practices” and fundamentals we’ve learned to be successful through trial and error and collaboration over the years. Some of these fundamentals are more obvious than others, and some marketers jump straight into the game with ongoing strategies like content marketing and offsite optimization without making sure all these foundational best practices are in place.

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RankBrain – the Wild Card of the Google Search Ranking System

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RankBrain represents one of the most intriguing changes in the world of SEO in the last year. Initially introduced in October 2015, it still remains a mystery for most experts. However, due to numerous studies performed since then, we are able to understand some basics features of this machine learning system.

Even though the name may imply otherwise, its priority is to provide more relevant results to searches that are completely new. After initial trials, people from Google realized that this system is actually great when dealing with ambiguous and poorly defined queries as well as natural language.

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How to Tell Your Brand’s Story in a Powerful Way

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If you’re an entrepreneur, you know the story of your business. You followed it from an initial idea to execution, so you should have a deep understanding of what makes your brand tick.

But you can’t assume your audience will inevitably arrive at the same interpretation. If you want to get everyone on the same page, you have to become a storyteller.

What is Storytelling?
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