Those who run a local business, or provide SEO services for small business owners, now have a competitive edge over national brands, because the latter don’t have physical locations in cities where most of their customers reside. Local businesses can have the icing on the cake by grabbing the coveted real estate on the first page of local SERPs.
According to the Google research study “Understanding Consumers’ Local Search Behavior”, 4 of 5 consumers use search engines to find local information. Moreover, local-based searches lead to more conversions than non-local searches. But there is a flipside for the local market players, which is that there are constant changes and updates of the Google local search patterns. Continue Reading >>
Today, we will talk about the evolution of Google SERPs, the extinction of organic listings, the onrush of vertical SEO and various ways to be visible on vertical search engines.
How often do you hear questions like “How can I get first page rankings in organic SERPs?” or “How can I rank #1?” These questions are asked by many of today’s marketing managers and SEO specialists look pretty silly in the era of the Web 2.0. Why? De facto, there are no first, second and even third positions on Google organic search. Continue Reading >>
At the request of many of our customers, Web CEO has added the long-waited YouTube rank tracking feature. We want our customers to get real-time data on how well this or that type of content is optimized for search engines.
It is a fact that video content now plays a key role for an online promotion. In some specific industry niches, video has a greater importance than written content, be it a detailed blog post, step-by-step guide or infographic. For instance, online educational websites use video as the best form of knowledge transfer. As the №2 largest search engine in the world, YouTube attracts the attention of all business high rollers who want a center cut of targeted search traffic. Everybody wants to have one million views for their video and get into the “Top 10 Viral Video Campaigns of 20…”. There are 2 things you should do to be at the top of YouTube search results for targeted search queries. Continue Reading >>
Recently, I came across an article about the supposed obsolescence of rank tracking tools. This caused me to think about the latest issues with rank checking. It is true that Google is getting more and more personalized and returns only the most relevant results based on specific algorithmic variables: