There is a term called “breaking the fourth wall” which refers to the imaginary wall between a theater stage and the audience of a performance. Normally, it’s like a real wall because the actors and actresses never acknowledge the existence of the audience until the applause at the final curtain call. But some, such as the playwright who called himself Shakespeare, have been very good at directly communicating with the audience during a performance. This can make an actor, play, movie or TV show very popular. If you watched the “Deadpool” or “House of Cards” or “Fight Club”, then you have witnessed the breaking of the fourth wall. Marketers use this term to show that one must effectively talk directly to the consumer when presenting products and services.
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