Tag Archives: digital marketing
7 Reasons Why Entrepreneurs Can’t Afford to Ignore SEO

Why SEO is important for entrepreneurs.

Seven very compelling reasons.

When I started my first business at the age of 21, SEO didn’t exist. Or if it did, it certainly wasn’t something entrepreneurs worried about. The pace of business was slower, you waited for contracts to arrive by post, and if you needed to meet with someone in the US, you had to fly there. Now, everything is virtual, immediate, hyperactive, and demanding. Like many entrepreneurs, I’ve had to learn to adapt the way I do business.
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What Digital Marketers Should Focus On Is Trust Flow

A New PageRank Alternative

How to build links with a new PageRank alternative

Invented by Google founders Larry Page and Sergey Brin, PageRank (PR) was a formula that evaluated the quality and quantity of links to a particular webpage in order to find out its relative score and that page’s importance on a scale of 0 to 10. With the help of this calculation, Google determined which pages appeared in search results.
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14 SEO Agency Tools for Lead Generation, SEO Jobs, Link Outreach and Project Management

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As the developers of SEO software designed for digital and SEO agencies, we know how frustrating it can be running multiple SEO projects, analyzing dozens of clients’ website, delegating multiple SEO tasks to team members, keeping an eye on customer satisfaction and constantly looking for new SEO leads via email or cold calls.  It’s hard work that requires second guessing your every move.
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How to Harness Millennial Marketing Power

harness-millennial-marketing

Millennials get a hard time in the press – portrayed as self-centered and difficult to work with – but you may want to steer clear of these assessments as the face of marketing changes. In 2012, millennials were only 27 percent of the B2B market, but they now make up about half of the market, and are still making gains. This is a market you can’t afford to discount or disparage. In fact, they should be central to how you think about marketing.
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4 Tips for Marketing to the B2B Millennial

b2b-millennials

While B2C organizations were forced to adapt to the changing face of the marketplace years ago, now a healthy percentage of B2B buyers are actually millennials. As a B2B marketer, do you know how to effectively market to millennial buyers and their distinct preferences?

The Changing Face of B2B

Whereas in 2012, millennials accounted for just 27 percent of the B2B research demographic, they now account for roughly half of all researchers and buyers. That’s a growth rate of over 70 percent in just three or four years. To remain competitive and successfully target this burgeoning demographic, here are some tips to think about:

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