Pick the right keywords that will bring you targeted traffic.
Have you heard about the Pareto Rule? This principle was named after Italian economist Vilfredo Pareto, who analyzed the Italian land market and found that 80% of Italy’s land was owned by 20% of the population. Eventually people started to…
Marketers tend to be obsessed with high rankings but the final goal of good content marketing is traffic. Targeted traffic shows up at your door when you’ve optimized your site for the right SEO keywords. What helps you to find…
If you’ve been working at least half as long in the SEO industry as we’ve been, you should know about the KEI acronym. KEI stands for keyword effectiveness index. It was created as a statistic that reveals the most effective…
To best do SEO for your site, you will need to determine the optimal keywords for your site theme so the search engines can associate your site with them. Since modern search queries are more and more conversational now, you…
You should have noticed an announcement on the Google AdWords Keyword Tool interface. It says that, in the coming month, the External Tool will no longer be available and you should use the new Keyword Planner instead. The new Keyword…
In lay terms “keyword cannibalism” is a situation where multiple pages are targeting the same keyword. Keyword cannibalism will not bring you a Google penalty, of course, but such a situation is not effective for bringing targeted traffic. When multiple…
