If you’ve been working at least half as long in the SEO industry as we’ve been, you should know about the KEI acronym. KEI stands for keyword effectiveness index. It was created as a statistic that reveals the most effective keyword phrases and terms to use in optimizing your web pages.
The Keyword Effectiveness Index compares the number of searches (demand) a keyword gets per month (its popularity) divided by the number of pages in a search engines index (supply). The higher the KEI, the more popular your keywords are, and the less competition they have. This means that, for a keyword with a relatively high KEI, you ought to have a better chance of getting to the top in the search engines and receive a good number of searchers for your effort. Continue Reading >>
To best do SEO for your site, you will need to determine the optimal keywords for your site theme so the search engines can associate your site with them. Since modern search queries are more and more conversational now, you should think like your prospects do.
You should have noticed an announcement on the Google AdWords Keyword Tool interface. It says that, in the coming month, the External Tool will no longer be available and you should use the new Keyword Planner instead.
The new Keyword Planner tool gives data much like the External Keyword tool did but there is one big improvement – it includes searches done within specific geographic areas. If you are into local search, you will appreciate the new tool and we hope some new features will be added before the old External Keyword tool is retired.
The Keyword Planner interface will take some time to get used to, for those familiar with the External Keyword Tool.
In lay terms “keyword cannibalism” is a situation where multiple pages are targeting the same keyword. Keyword cannibalism will not bring you a Google penalty, of course, but such a situation is not effective for bringing targeted traffic. When multiple pages target a keyword, it creates confusion for the search engines. You do not want to compete between your own pages when your real competitors are waiting for your rankings to fall.
Keyword cannibalism may also occur when social media pages gain rankings quicker than your website pages. Social media pages are often viewed as authoritative enough to replace your primary content in the search listings. Competing with your own social media profiles is not necessarily a bad situation to have. Continue Reading >>