Tag Archives: landing page optimization
How Crazy Egg Helped Improve the User Experience on Our Site

Create a heat map with Crazy Egg.

All websites require a maintenance check and a performance analysis every now and then. Our very own WebCEO.com is no exception. And while our online SEO suite is great at doing technical and SEO audits, there are other issues it cannot address: for example, the quality of a site’s design. Does it provide users with a satisfying experience? Is there any chance it prevents them from doing their business? What if the conversion rates aren’t as high as they could be because the design could use some work? Those aren’t questions we can answer by using our own software; we have to rely on different tools instead, like an online heat map generator.
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Semantic SEO Strategy: How to Do SEO in 2017

(Download a Free SEO Guide Handbook)

semantic-seo-strategy-2017

The following SEO Guide is not a Bible, but rather a list of recommendations and SEO trends listed in our actionable Semantic SEO Strategy guide. You can download this for FREE and use it alongside the 14+ free SEO tools which you will need for your website optimization and promotion in 2017.

What you’ll learn from this step-by-step handbook:

In the free 19 page handbook we’ve collected some up-to-date practical advice and how-to’s backed by 14+ free SEO tools hand-picked by our editors which will help you understand and implement the latest Google search optimization trends:
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6 Actionable Steps to Build a Top-Selling Landing Page

landing-page-seo-optimization

There are 3 major types of landing pages and each serves its own goals.

Let’s imagine you own a huge supermarket. First you can segment this into departments, i.e. canned goods, boxed goods, produce, home supply department etc. This is a must because, when people visit a supermarket, they go straightway to a specific department because they have specific shopping needs.  This is how your website should be built. Your home page is a showcase of your site and the landing pages that describe your product features and solutions are specific departments which attract targeted traffic that is generated from specific search queries. If a visitor’s search intent has a transactional character (she wants to buy a specific item over the Internet), you wouldn’t want to send a visitor to your cluttered home page but, instead, you would send her to a product description page with pricing and a clear call-to-action in order to get more conversions.
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Pareto Rule in SEO: What 20% of Your Inputs Bring 80% of Outputs

20-80-pareto-principle-in-seo

Have you heard about the Pareto Rule? This principle was named after Italian economist Vilfredo Pareto, who analyzed the Italian land market and found that 80% of Italy’s land was owned by 20% of the population. Eventually people started to apply the Pareto principle to other spheres of life, including business, technology, culture, education, management etc. The rule helps in balancing your business inputs-outputs in the most effective way: set business priorities, find the 20% of the most profitable segments of your business, what your business is good at and minify your spends on the aspects which take a lot of your time and resources and bring less profits.
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6 SEO Tips to Improve Your Internal Links Structure and Tie Visitors to Nearly Every Page of Your Site

What is the biggest challenge for today’s website owners and digital marketers? It is to keep your target visitors as long as possible on your site and direct them softly to the end point of the conversion funnel that is a call-to-action. To evaluate the rate of visitor engagement you can use the Google Analytics Behavior insights such as the Bounce Rate and Average Time on Page. The higher the bounce rate and the lower the average time on page, the lower the conversion rate is. What is the best SEO technique you can use to improve the score for these SEO variables and make people dive deeper into your website? –Highlighted hyperlinks in the body of pages can bring a reader to other important pages where he can find additional relevant info, then sign up for your service, buy your product, subscribe for a newsletter or leave his contact details. In SEO we call all this internal links map or structure.

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