Tag Archives: SEO tips
How to Use Search Query Data from Your Google Webmaster Tools

Google started the year by announcing that they’ve updated one of the most popular features in their Webmaster Tools: data in the search queries features will no longer be rounded.

Go to your Google Webmaster Tools account, click ‘Search Traffic’ on the left-hand menu, and then click ‘Search Queries’. Here you will see Google web search queries that returned at least one page from your website. This report shows these “impressions” together with the times when users visited your site – the “clicks” – and displays these for the last 90 days.
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Your Winning SEO Strategy For 2014

With all of those Google animals approaching us from several directions at once, 2013 was a tough year for us Internet marketers. It feels like 2013 brought more changes to the world of SEO than occurred in the last 10 years. The good news is that everything you learned and implemented this year will be relevant in 2014. The new year 2014 will be the year of mobile SEO and authority. The Google Hummingbird update brought on the age of mobile SEO.

seo-strategy-2014
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How to Start Your Online Promotion Campaign in a Few Seconds

We’ve been hard at work over the past few weeks making enhancements to WebCEO Online that will make our tools even easier to use. The most important update of November is the new ‘Add New Project’ Wizard that guides you through the process of starting your promotion campaign.

You can check other WebCEO Online updates at https://online.webceo.com/news/. They include Site Auditor and Rank Checker updates, PDF reports enhancements and some other smaller updates that made WebCEO even better than before.

Let’s proceed with the ‘Add New Project’ Wizard. Log in to your Web CEO Online account and click on the ‘Add’ button to add a new project. While you enter your website’s URL, WebCEO will validate it to assure there are no mistypes.
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One More Google Penalty to Avoid: Image Mismatch

Google has added a new Manual Action penalty – image mismatch. You can receive an image mismatch penalty when the images on your site do not match what is shown in the Google search results. This happens when you are serving Google one image and the user another image. This form of spamming is called “cloaking”.

If Google notices that your site has mismatched images, they may apply a manual action to the affected portions of your site, which will affect how your site’s images are displayed in Google. Actions that affect your whole site are listed under Site-wide matches in the Manual Actions section of your Google Webmaster Tools. Actions that affect only part of your site are listed under Partial matches.
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My Rankings Decreased. What Should I Do? An Actionable Guide

I hope you’ll never need this guide. However forewarned is forearmed. First of all you need to understand why your rankings decreased. Your further actions will depend on the reasons you detect.

1. Check whether you have ‘Manual Actions’ penalties in your Google Webmaster Tools.

The manual action viewer in Google Webmaster Tools shows information about actions taken by the manual webspam team that directly affect that site’s ranking in Google’s web search results. There are 5 types of reported spam techniques:

  1. User-generated spam (comment spam)
  2. Thin content
  3. Unnatural links
  4. Hidden text / keyword stuffing
  5. Cloaking and/or sneaky redirects

The Manual Actions may impact the entire site (they are listed in the Site-wide matches section) or individual URLs or sections of a site (they are listed in the Partial matches section).
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