Tag Archives: SEO tips
How to Start Your Online Promotion Campaign in a Few Seconds

We’ve been hard at work over the past few weeks making enhancements to WebCEO Online that will make our tools even easier to use. The most important update of November is the new ‘Add New Project’ Wizard that guides you through the process of starting your promotion campaign.

You can check other WebCEO Online updates at https://online.webceo.com/news/. They include Site Auditor and Rank Checker updates, PDF reports enhancements and some other smaller updates that made WebCEO even better than before.

Let’s proceed with the ‘Add New Project’ Wizard. Log in to your Web CEO Online account and click on the ‘Add’ button to add a new project. While you enter your website’s URL, WebCEO will validate it to assure there are no mistypes.
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One More Google Penalty to Avoid: Image Mismatch

Google has added a new Manual Action penalty – image mismatch. You can receive an image mismatch penalty when the images on your site do not match what is shown in the Google search results. This happens when you are serving Google one image and the user another image. This form of spamming is called “cloaking”.

If Google notices that your site has mismatched images, they may apply a manual action to the affected portions of your site, which will affect how your site’s images are displayed in Google. Actions that affect your whole site are listed under Site-wide matches in the Manual Actions section of your Google Webmaster Tools. Actions that affect only part of your site are listed under Partial matches.
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My Rankings Decreased. What Should I Do? An Actionable Guide

I hope you’ll never need this guide. However forewarned is forearmed. First of all you need to understand why your rankings decreased. Your further actions will depend on the reasons you detect.

1. Check whether you have ‘Manual Actions’ penalties in your Google Webmaster Tools.

The manual action viewer in Google Webmaster Tools shows information about actions taken by the manual webspam team that directly affect that site’s ranking in Google’s web search results. There are 5 types of reported spam techniques:

  1. User-generated spam (comment spam)
  2. Thin content
  3. Unnatural links
  4. Hidden text / keyword stuffing
  5. Cloaking and/or sneaky redirects

The Manual Actions may impact the entire site (they are listed in the Site-wide matches section) or individual URLs or sections of a site (they are listed in the Partial matches section).
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Halloween Special: 7 SEO Myths That May Kill Your Website

1. SEO is dead!

I decided to start with my favorite and the one that can really kill your website. SEO was announced dead dozens of times. However there are reasons it can’t be true. SEO means “search engine optimization,” and while search engines are alive and popular, SEO will be prosperous. As we can see Google is very much alive. The only thing that is happening to SEO is it’s constantly changing. I like to see these changes as SEO evolution.
google-update-seo-is-dead-comics

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Daily SEO Routines: How Web CEO Saves You from Them

It’s hard to create a daily SEO task schedule that will fit every Internet marketing role. Everyday SEO jobs are different from position to position: a link builder builds links all day, emailing other webmasters, and creating and implementing ideas that result in more links. A team leader, who works with clients most of the time, creates reports. An SEO analyst investigates what competitors are doing, watches Google Analytics and analyzes tactics and strategies. However there are 3 major task types you (and me) do every day.

1. Making a better site

It may be that 60% of your day is devoted to making your website better: creating new content, images, and tools, improving user experience, increasing your site’s rankings, cleaning your backlink profile up, promoting it to social networks.
Today we all know that content is King; we write and publish fresh and unique content for the website and build quality backlinks as Google says in its Guidelines. With the Web CEO tools you can automate your website Audit – the Web CEO Online Site Auditor will notify you about broken links, anchors and image links, it will check your website for general SEO issues, and it will show how well each landing page is optimized.
The brand-new Backlink Quality Checker tool will automate the cleaning of your backlink profile. It will discover all toxic links that may ruin your rankings and neutralize them. If you correct your situation, your website will have a backlink profile that Google loves.

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