I decided to start with my favorite and the one that can really kill your website. SEO was announced dead dozens of times. However there are reasons it can’t be true. SEO means “search engine optimization,” and while search engines are alive and popular, SEO will be prosperous. As we can see Google is very much alive. The only thing that is happening to SEO is it’s constantly changing. I like to see these changes as SEO evolution.
It’s hard to create a daily SEO task schedule that will fit every Internet marketing role. Everyday SEO jobs are different from position to position: a link builder builds links all day, emailing other webmasters, and creating and implementing ideas that result in more links. A team leader, who works with clients most of the time, creates reports. An SEO analyst investigates what competitors are doing, watches Google Analytics and analyzes tactics and strategies. However there are 3 major task types you (and me) do every day.
1. Making a better site
It may be that 60% of your day is devoted to making your website better: creating new content, images, and tools, improving user experience, increasing your site’s rankings, cleaning your backlink profile up, promoting it to social networks.
Today we all know that content is King; we write and publish fresh and unique content for the website and build quality backlinks as Google says in its Guidelines. With the Web CEO tools you can automate your website Audit – the Web CEO Online Site Auditor will notify you about broken links, anchors and image links, it will check your website for general SEO issues, and it will show how well each landing page is optimized.
The brand-new Backlink Quality Checker tool will automate the cleaning of your backlink profile. It will discover all toxic links that may ruin your rankings and neutralize them. If you correct your situation, your website will have a backlink profile that Google loves.
Link building has changed for the last several years. The times when you could search for relevant websites and ask for a link are gone. Google now fights against all kinds of spam and manipulations, making link building harder. Certain tactics are overused then abused then penalized.
However, links remain a critical method of marketing. With the Google Penguin 2.0 algorithm update, new link building strategies should be used.
We hope you use the rel=canonical tag to tell search engines what version of duplicate pages (eg. http://yoursite.com, www.yoursite.com) you prefer to be indexed. This tag is supported by all major search engines: Google, Bing and Yahoo. However it’s sometimes rather tricky to configure this in a proper way. In this article we put together some good questions about rel=canonical, that have been asked by Web CEO users.
Should I use rel=canonical, if I have several product pages that differ only by a sentence or two (different colors and sizes)?
Yes, we think it’s appropriate to use a rel=canonical tag on very-near duplicate pages. For example, do this if you have several URLs with very similar products on them. However, you shouldn’t abuse this tag, because search engines may just ignore your tags.
Recently, Helen Vozna wrote an article entitled Mobile Website Optimization: Where to Start. She wrote about optimizing the way search engines crawl your website by providing and submitting a mobile sitemap. However, there is a modern technology that allows you to optimize your website for mobile users, while retaining the original user experience that you have invested so much time in. This technology is called responsive web design.